The Proton Search

Proton is looking for its most loyal customers as part of The Proton Search Contest, a 13-week competition that is part of the recently-launched ‘My New Proton’ campaign. The contest seeks out the longest-serving Protons in the country that have a rich history, and are still in immaculate original condition.

The contest will take place from March 8, 2016 to June 8, 2016, and is open to all Malaysians with a valid identification card and driving licence.

To participate, entrants need to submit an entry form (which will be made available at the company’s website) along with a short written story of the car, which includes a memorable photo of the car or a creative 60-second video.

However, there are certain terms and conditions placed upon the submissions. Firstly, the Proton car must have a valid road tax and insurance renewed annually since ownership. Secondly, the Proton car must be registered for non-commercial purposes (i.e. not a taxi).


Thirdly, the Proton car must be roadworthy, well maintained and still looks like its original state. Proton cars that have a single owner, or has been used and kept within the family since it was purchased new are qualified to be submitted.

Eleven winners will selected from this contest, with the grand prize being the soon-to-be-launched 2016 Proton Saga – one of three new Proton cars set to debut this year – along with a RM5,000 refurbishment of the winning Proton. Just one winner will be selected for the Saga.

Meanwhile, the ten consolation winners will also be awarded with the refurbishment, along with RM1,000 cash. All winners will also be taken on a tour of the Proton plant in Shah Alam.

“Since our inception, we have sold over four million Proton cars, and this search is our way of rewarding Proton loyal customers and bringing them closer to us. We must take care of these customers, who have chosen to purchase our cars and are proud of driving us,” said Proton CEO Datuk Abdul Harith Abdullah.