easy-taxi-super-easy-taxi 259

Proton recently re-entered the Chile market, and is now looking at the country to be its Latin America hub. The Malaysian carmaker is also pitching for the Saga model to be a taxi in the country.

Bernama reports that the Malaysian embassy in Santiago held a meeting last week with the Chilean Taxi Association. The taxi federation is looking into using the Proton Saga as a cab, Malaysian ambassador to Chile Datuk Dr Mohamad Rameez told the national news agency. Should it work out, a cab deal would be a significant boost for sales.

After a long absence (Proton sold the Wira and Satria there in the 90s), Proton made its debut in Chile in May, and is expected to sell one thousand units of Preve there this year. Preve aside, the Exora and Saga are exported to the back-to-back Copa America winning nation in left-hand drive form. The marque is distributed by Andes Motor, an affiliate of the big Kaufmann Group.

proton showroom chile

In a related development, Mohd Rameez said Proton recently handed an Exora MPV to the embassy last week, as part of a collaboration to promote Malaysia and tourism to Chileans. The Exora sports stickers with Malaysian places of interest, the Petronas Twin Towers and the Visit Malaysia logo.

“The car was also exhibited during a Malaysian and ASEAN tourism promotion event in Santiago. Through this kind of innovative promotion of Malaysia, other than saving costs for the Government, (it) would also assist in promoting Proton to Chileans,” Mohd Rameez said.