showroom chile

Earlier this month, Proton announced that the Preve had been officially launched in Chile, its debut marking the brand’s return to the South American country, where it was last present in the late 1990s.

The launch of the car also saw the official opening of its first 3S showroom in Santiago. The outlet – which is located in Irarrazaval, 15 minutes away from the city centre – is managed by Andes Motor, the brand’s exclusive distributor in Chile. Andes is a subsidiary of the Kaufmann Group, which is a leading distributor of buses, trucks and luxury cars in the country.

The opening was officiated by Mohd Khalid Yusof, Proton’s director of transformation and head of international sales, together with Jorge Greene Diaz, general manager of Andes Motor and Maximilliano Sfeir, business manager of Proton, witnessed by Datuk Dr Mohamad Rameez, the Malaysian ambassador to Chile. Proton later handed over an Exora to the Malaysian Embassy to help promote Malaysia in the country.

Aside from the showroom, the facility has three service bays located just behind the former, and the 350 sq metre area can accommodate three to four cars for service at any one time, with four dedicated parking bays for customers.

It’s not the only Proton outlet in the capital. There are five other 1S outlets located within the Oeste Plaza Mall, Ayr, Technocid, Technosur and Antivero. Apart from Santiago, other outlets are in Sucursal Pajaritos, Las Parcelas, Quilicura, San Bernado and Vespucio.

The automaker says that its Chilean network is expected to grow with the addition of left-hand drive Exora and Saga models in November, but the Preve will profide a lot of push. “We have confidence in the Preve. The media here have tested the car and given positive feedback. Marketing becomes effortless when the car can convince the market by itself,” Sfeir said.

Handover of Proton Exora Chile

Three variants of the left-hand drive Preve will be available in Chile – Standard, Executive and Premium. The Std and Exec are powered by a 1.6 litre Campro IAFM+ engine with 107 hp and 150 Nm, paired to a five-speed manual gearbox. The Premium gets the Campro CFE turbocharged motor with 138 hp and 205 Nm, mated to a CVT transmission with seven virtual ratios.

It was previously reported that Proton had planned its reentry to the market since a free trade agreement was signed between Malaysia and Chile in February 2012, granting the company a 6% exemption in import duty. The Malaysian carmaker shipped 50 units of the Preve to San Antonio in March, the first batch of the 1,000 units it hopes to sell in Chile this year.