MBM 1H 2016 performance-2

Mercedes-Benz Malaysia (MBM) has announced its first-half 2016 performance numbers, and by the looks of it, this is shaping up to be another record-breaking year.

The company said it delivered 6,017 cars in the first six months of the year, and if this keeps on track the final yearly total should easily surpass the 2015 tally of 10,845 units. The first-half numbers represent a 17% growth in sales volume over the same period last year.

New milestones continued to be set – this year’s Q2 performance was its best ever, with 3,359 cars sold, and June was the company’s best ever performing month, when 1,203 cars were shifted. In all, the numbers are good enough to give MBM a 2.5% market share (year-to-date, June).

In the compact car segment, sales of the A-Class, B-Class, CLA and GLA amounted to 1,278 units. The A-Class led the pack with 570 units, the numbers likely bumped up by the debut of the facelifted W176 in March. Sales of the GLA totalled 329 units, while that of the CLA was 341 units.

MBM 1H 2016 performance-1

As expected, the locally-assembled sedans were the biggest movers – a total of 2,534 W205 C-Class units were delivered, while the E-Class managed 1,063 units, aided by the arrival of the W213 in June. The W222 S-Class, meanwhile, chipped in with 549 units.

Elsewhere, sales of models from the company’s Dream Cars range (AMG GT S, CLS, S-Class Coupe, E-Class Coupe and C-Class Coupe) totalled 90 units, while the new SUVs – which arrived in January – contributed 576 to the total volume (483 units for the GLC, and 93 for the GLE).

It wasn’t just vehicles sold that set records; the company stated that its after-sales network serviced 52,700 vehicles in the first six months of 2016, another record number, and representing an 18% increase over the same period in 2015.

“We are proud to have set new milestones in 2016, having surpassed the 6,000 mark in units sales in the first half of the year. The key to our success is the combination of a comprehensive product range, a strong dealer network and customer-centric strategies in delivering the best customer experience,” said vice president of sales and marketing Mark Raine.

The second-half isn’t going to be quiet. At the briefing, it was divulged that there were seven items on the cards for the second half of 2016 – the upcoming cast is made up of two new vehicles, two additional variants, the introduction of two new engines as well as a facelift of an existing model.

Though not detailed, models that could well be on the list include the SLC and A217 S-Class Cabriolet as well as the big seven-seater GLS and the GLC Coupe, while the facelift is likely to be the CLA.