Volkswagen Passenger Cars Malaysia (VPCM) has officially launched the new Volkswagen Marketplace, an online platform where customers can reserve a Volkswagen car and enjoy exclusive offers.

In conjunction with the platform’s launch, VPCM is offering 20 units of the Passat 1.8 TSI Trendline Cyber at just RM135,888 nett (without OTR fees and insurance). For the price, you’ll get the standard five-year warranty and roadside assistance, but the free maintenance is bumped up to five years from the normal three years. A one-year free insurance and low interest rate of 0.88% per annum are also thrown in to sweeten the deal.

Equipment-wise, the variant is largely similar to the Passat 1.8 TSI Trendline Plus from last year, with 17-inch ‘Istanbul’ alloy wheels, leather seats, window tint, halogen headlamps, Climatronic three-zone climate control, manual seats and a Composition infotainment system with a five-inch touchscreen.

Motivation is still provided by a 1.8 litre turbocharged TSI mill producing 180 PS at 5,100 to 6,200 rpm and 250 Nm from 1,250 to 5,000 rpm, mated to a seven-speed DSG dry dual-clutch transmission. Four colours are available for the Passat – Pure White, Deep Black, Indium Grey and Reflex Silver.

To reserve a unit for yourself, you’ll first need to go to the Marketplace, select the model, your preferred dealer and submit the necessary details. A reservation fee of RM1,500 is needed with each reservation, with the amount being deducted from the total price of the selected car. A Volkswagen sales representative will contact you to finalise the purchase until the car is fully registered and ready for collection.

According to Erik Winter, managing director of VPCM, the idea of creating an e-platform has been in the pipeline for some time, with the recent success of the company’s partnership with Lazada being a good motivator.

“The rise of e-commerce has changed the way people shop, and selling 12 Beetles on Lazada in just 20 minutes confirmed our belief that Malaysians are ready and receptive to buying cars online. This as an important development for the brand and we are very excited to be able to bring Volkswagen Marketplace to Malaysia,” said Winter.

“Volkswagen Marketplace is a permanent platform for us, and we will be regularly updating it with new offers, so interested customers should definitely keep on a lookout for them,” he added.

GALLERY: Volkswagen Passat 1.8 TSI Trendline Plus