Hyundai to launch pick-up truck ‘ASAP’, Kia later – CD

Hyundai to launch pick-up truck ‘ASAP’, Kia later – CD

Here’s confirmation that Hyundai will be launching a pick-up truck very soon, with a Kia version coming after. Autocar quotes Luc Donckerwolke, the new chief design officer at Hyundai Motor Group, saying that the truck based on the Santa Cruz concept from Detroit 2015 is under development and will arrive “as soon as possible.”

“You’ve seen the (Santa Cruz) pick-up from the 2015 Detroit show, that car is under development at Hyundai,” said the former Lamborghini and Bentley designer who replaced Peter Schreyer at Hyundai-Kia. When asked how soon it will arrive, the Belgian said “as soon as possible. From my side (design) it is finished, the process to put it into production is now under way.”

Donckerwolke also said that a Kia version of the upcoming Hyundai truck, with differences in exterior and interior design, is also under consideration, but would arrive later.

Hyundai to launch pick-up truck ‘ASAP’, Kia later – CD

The UK mag’s report says that a 2020 launch is likely, but it remains to be seen if Hyundai will roll out a “compact truck” – the one-tonne pick-ups we’re familiar with such as the Toyota Hilux and Ford Ranger are compact in the US – or introduce a full-size truck to take on the likes of Ford’s F-150 and GM’s Chevrolet Silverado.

Of course, the smaller truck will have a wider global appeal. Besides ASEAN stalwarts like the above-mentioned two models, the Mitsubishi Triton and Nissan Navara – which are exported to the world from Thailand – European brands have been entering the segment via the rebadge route. The Mercedes-Benz X-Class (Navara), Renault Alaskan (Navara) and Fiat Fullback (Triton) are examples.

Would a Hyundai one-tonne truck gain traction in our patch? Nothing is impossible, but it would be very difficult against such established rivals, especially in a segment which prizes reputation for hardiness and durability. Not that the Koreans can’t come up with a hardy machine, but the upstart won’t have the heritage and testimonials. It has to be “very lifestyle” to stand any chance, IMHO. What say you?

GALLERY: Hyundai Santa Cruz Crossover Truck concept

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • John Minum Teh 8X on Dec 04, 2018 at 11:17 am

    Wow, this is so sexy and impressive. Proton need to learn from the hard working Koreans how to design.

    Our best effort is Proton Jumback aka Arena which is a Wira potong.

    Like or Dislike: Thumb up 12 Thumb down 8
  • John Bin Dedak on Dec 04, 2018 at 11:24 am

    I rather buy a Hyundai anytime than a China made pickup. China cars got no RV in Malaysia

    Like or Dislike: Thumb up 8 Thumb down 11
    • Toyota got no RV on Dec 04, 2018 at 12:51 pm

      I rather buy All cars including China cars than Toyota. Toyota got no RV in Malaysia

      Like or Dislike: Thumb up 17 Thumb down 2
      • Kenneth Wong on Dec 05, 2018 at 7:12 pm

        Every year will have new car with new technology with better performance. Unlike the old days, cars nowadays won’t have RV(returned value).

        Like or Dislike: Thumb up 0 Thumb down 0
  • Hyundai on Dec 04, 2018 at 11:29 am

    Wow.. this is the nicest truck i ever seen. Well done Hyundai…

    Like or Dislike: Thumb up 12 Thumb down 0
    • John Minum Teh 8X on Dec 04, 2018 at 11:35 am

      hard work pays. Laziness and always sleeping results in failure

      Like or Dislike: Thumb up 3 Thumb down 4
      • notakata on Dec 04, 2018 at 4:00 pm

        Yeah like this:
        https://paultan.org/2018/09/20/replace-takata-airbag-or-risk-being-blacklisted-loke/

        Like or Dislike: Thumb up 4 Thumb down 0
        • Lolz! Basher cannot tahan being bombarded with real news and facts.

          Like or Dislike: Thumb up 2 Thumb down 0
  • seancorr (Member) on Dec 04, 2018 at 11:38 am

    If the real thing looks anything like the concept above I’m sold. Pickups these days look so dared. Nothing has really changed after so long.

    Like or Dislike: Thumb up 6 Thumb down 0
  • Truck please…and hothatch too….pleaseee

    Like or Dislike: Thumb up 0 Thumb down 0
  • Fireant on Dec 04, 2018 at 3:41 pm

    If they keep it to the Santa Cruz concept and don’t water it down like most concept to actual production.. It would be a winner from the “looks” side.. But could it keep up with the workload.. We’ll have to wait & see..

    Like or Dislike: Thumb up 0 Thumb down 0
  • 4G63T DSM on Dec 04, 2018 at 5:37 pm

    Fact. Most “work trucks” rarely go off road.
    Fact. Most street driven “work trucks” are cramped, uncomfortable and ungainly to operate in the urban environment.
    Fact. A truck designed to take 1T in the bed, isn’t going to be comfortable to ride in without load.

    I am actually surprised Honda hasn’t brought in their Ridgeline. I wonder if maybe tax restrictions may be at fault, or the Ridgeline is only sold with the 3.5 V6.

    Like or Dislike: Thumb up 1 Thumb down 0
    • wqsey on Dec 04, 2018 at 8:25 pm

      Been a Ford ranger and dmax passenger before. Without load, it is comfortable in normal road like normal car.

      Like or Dislike: Thumb up 1 Thumb down 0
  • Anuar Hamidaziz on Jan 09, 2019 at 8:42 am

    THIS IS ME.! THIS HANDSOME HYUNDAI IS ALL ABOUT ME.!

    Like or Dislike: Thumb up 0 Thumb down 0
 

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