Introducing BMW Genius

Introducing BMW Geniuses, your go-to experts for everything BMW.Want to a be a BMW Genius? Visit http://bit.ly/BMWGeniusMY

Posted by BMW Malaysia on Rabu, 30 Januari 2019

BMW Malaysia is looking to provide its customers with a more personalised product experience by introducing the first batch of Product Geniuses to three dealerships in the Klang Valley.

BMW Genius is a worldwide initiative, with each Product Genius being handpicked to undergo training to become BMW product and brand experts. Their purpose is to demonstrate and help you get familiar with all aspects of your BMW — before, during, and after your purchase.

“Conventionally, stepping into a car dealership can be an intimidating experience for customers, as they may feel pressured into making purchasing decisions before being allowed to familiarise themselves fully with the products,” said Harald Hoelzl, managing director at BMW Group Malaysia

“With this in mind, our BMW Product Geniuses are on hand to provide customers with a pressure-free experience. From these highly personalised interactions, we aim for customers to derive ‘Sheer Driving Pleasure’ from the very beginning of their BMW ownership experience,” he added.

In the pilot programme that started last year, the first batch of BMW Product Geniuses were successfully trained and deployed in early December to Auto Bavaria Kuala Lumpur, Auto Bavaria Glenmarie and Ingress Auto Damansara.