BMW Malaysia deploys first batch of Product Geniuses

Introducing BMW Genius

Introducing BMW Geniuses, your go-to experts for everything BMW.Want to a be a BMW Genius? Visit http://bit.ly/BMWGeniusMY

Posted by BMW Malaysia on Rabu, 30 Januari 2019

BMW Malaysia is looking to provide its customers with a more personalised product experience by introducing the first batch of Product Geniuses to three dealerships in the Klang Valley.

BMW Genius is a worldwide initiative, with each Product Genius being handpicked to undergo training to become BMW product and brand experts. Their purpose is to demonstrate and help you get familiar with all aspects of your BMW — before, during, and after your purchase.

“Conventionally, stepping into a car dealership can be an intimidating experience for customers, as they may feel pressured into making purchasing decisions before being allowed to familiarise themselves fully with the products,” said Harald Hoelzl, managing director at BMW Group Malaysia

“With this in mind, our BMW Product Geniuses are on hand to provide customers with a pressure-free experience. From these highly personalised interactions, we aim for customers to derive ‘Sheer Driving Pleasure’ from the very beginning of their BMW ownership experience,” he added.

In the pilot programme that started last year, the first batch of BMW Product Geniuses were successfully trained and deployed in early December to Auto Bavaria Kuala Lumpur, Auto Bavaria Glenmarie and Ingress Auto Damansara.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Lets See on Jan 31, 2019 at 12:19 pm

    Please ask them why BMWs frequently breaks down right after end of warranty period. Lets see how they answer that.

    Like or Dislike: Thumb up 18 Thumb down 3
  • Genius is a strong word.

    Like or Dislike: Thumb up 6 Thumb down 0
  • John Bin Palat on Jan 31, 2019 at 12:46 pm

    Thank you BMW Malaysia for this!

    Like or Dislike: Thumb up 4 Thumb down 5
    • Vader on Jan 31, 2019 at 9:20 pm

      Really kah? I would rather thank BMW for making more reliable cars instead.

      Like or Dislike: Thumb up 4 Thumb down 0
    • Be My Wife Genius on Feb 01, 2019 at 7:58 am

      No, Thank YOU! You paid for it anyway!

      Like or Dislike: Thumb up 0 Thumb down 0
  • botak motorcycle workshop on Jan 31, 2019 at 1:06 pm

    LOL datins would like to date mr. genius after working hours

    Like or Dislike: Thumb up 5 Thumb down 1
  • Instead of spending the time and money on all these nonsense, bmw would be better off putting more effort into making their cars more reliable. I’ve owned 4 BMWs. Two of them have doors that squeaks, all 4 had broken down on the road and needed to be towed. Three of them have electronic problems. They take forever to fix and had to be sent to the service center multiple times. I kept buying them cos they were nice to drive and I was convinced that surely they can improve. But they just got worse. No more BMWs for me.

    Like or Dislike: Thumb up 15 Thumb down 5
    • BeemerFreak on Jan 31, 2019 at 3:19 pm

      just ask BMW Product Genius, why breakdown?

      Like or Dislike: Thumb up 9 Thumb down 2
      • Whatever complaints you have on the BMW, the service center people is unable to diagnose and tell you the actual fault findings. On the other hand, they are good at continue telling you what they want you to change (for eg. battery, etc.) which is irrelevant to your first complaints. If any unexpected parts change, they will tell you BMW provide 2 year warranty on the repair…
        which is still irrelevant to your first complaints.

        It seems that they are not trained to diagnose the vehicle 100% correctly. Or, they are only follow their SOP text book trained repairing selected items.

        Perhaps BMW Genius 2.0?

        Like or Dislike: Thumb up 15 Thumb down 1
  • Question no 1 on Jan 31, 2019 at 2:15 pm

    Mr. Product Genius why every BMW cig-lighter socket remain powered for a long duration after turning off the engine ?

    Like or Dislike: Thumb up 7 Thumb down 1
    • Be My Wife Genius on Feb 01, 2019 at 7:53 am

      Because you did not turn off the vehicle properly. You said turn engine off, but u might have left it in ACC mode, so the electrics is still on. tada.

      Like or Dislike: Thumb up 0 Thumb down 1
    • stastasta on Feb 04, 2019 at 9:49 am

      so that your dash camera will still continue recording .

      Like or Dislike: Thumb up 0 Thumb down 0
  • Question no 2 on Jan 31, 2019 at 2:19 pm

    Why every BMW expansion tank is made from Plastic instead of say Aluminium ? Plastic deteriorates under heat and pressure quicker. Burst expansion tanks created so many painful expensive engine overhaul issues for owners

    Like or Dislike: Thumb up 7 Thumb down 1
    • Be My Wife Genius on Feb 01, 2019 at 7:55 am

      Because if anyone offered you aluminium expansion tank, you would scream at the price of replacing it anyway.

      Like or Dislike: Thumb up 2 Thumb down 0
    • stastasta on Feb 04, 2019 at 9:52 am

      if the expansion tank was aluminium, it would not need replacing in the first place.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Question no 3 on Jan 31, 2019 at 2:20 pm

    Why every BMW headlining falls off after the 5th year ?

    Like or Dislike: Thumb up 9 Thumb down 2
    • Can we change the gearbox oil at any BMW authorized service center now?

      Like or Dislike: Thumb up 11 Thumb down 0
    • Be My Wife Genius on Feb 01, 2019 at 7:56 am

      Because we designed it as such, so you would come back to practice that scream.

      Like or Dislike: Thumb up 2 Thumb down 0
  • carlover on Jan 31, 2019 at 2:35 pm

    I think we can get most info from the net easily!Go to youtube, there are tons of video reviewes and details available.One thing BMW should do today is to improve the after sales service!If not I might go back to the Stuggart marque.

    Like or Dislike: Thumb up 7 Thumb down 0
  • Kschai on Jan 31, 2019 at 4:03 pm

    Wrong choice of word. Should use Product Expert instead. You don’t employ genius to merely know a product, instead now sounds like a bunch of pre school kids program.

    Like or Dislike: Thumb up 11 Thumb down 1
  • scamnius on Jan 31, 2019 at 5:22 pm

    Planned obsoletion, design the car to fark up just in time after warranty to make u pay. all eu cars use experts to conceal electronic failure, battery wastage, engine malfunction, etc etc.
    every failure is DESIGNED&ENGINNERED&PACKAGED to get to your pocket.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Bmwgeniushit on Jan 31, 2019 at 5:31 pm

    Bunch of tards

    Like or Dislike: Thumb up 3 Thumb down 0
  • Johnny on Feb 01, 2019 at 10:45 am

    Glorified salesmen

    Like or Dislike: Thumb up 2 Thumb down 0
  • BMWmaintenencecost on Feb 01, 2019 at 12:02 pm

    1. Sound like Apple
    2. First question to apple genius, why BMW breakdowns and less reliable than Merc
    3. Why BMW second hand value worse than Merc
    4. Why BMW interior design so boring

    Like or Dislike: Thumb up 2 Thumb down 0
  • Cute sexy chicks on Feb 01, 2019 at 10:46 pm

    Thanks BMW, i got my hand on so many sexy chicks at night club and those office lady seller agents who looks cute and innocently in their sexy attire just because i place a BMW key on the table when chatting with them. They ll purposely ask me to fetch them somewhere to make sure i drive that bmw. And then follow me home or just have fun in their office room. And we be friend after that. Easy sexy girl. Btw i driving 2018 530i. Its cheaper at 380k than my 528i at 410k. Im 30 i started driving my first audi at 22 and frm then on, only german car till now. Surrounded by cute girls since then. so i guess age do play a role too. Younger ppl with bmw or merc or audi easy to get cute sexy chicks following you home. Who care the service, i change car every 3 yrs. And audi is the fastest, merc disco interior, bmw the best quality. Asia car no match. I started frm aeroback at 17, waja at 19, altis at 20, then german at 22. I love sexy cute chicks. Hehehe

    Like or Dislike: Thumb up 0 Thumb down 8
 

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