Toyota is the world’s most searched car brand for the second year running – BMW 2nd place, Mercedes 3rd

Toyota is the world’s most searched car brand for the second year running – BMW 2nd place, Mercedes 3rd

It’s a good time to be with Toyota. First, it overtook General Motors to be the bestselling automaker in the US in 90 years, then showed its total dominance in markets such as Australia.

Now, for the second year running, the Japanese automaker holds the title for being the most searched car brand on Google, according to Compare the Market’s annual Google Trends data analytics. Toyota topped the charts in 47 out of 154 countries analysed, representing 31% of all searches. However, that is a slight decrease from the year before (when it had a 35% share), due to other brands gaining ground.

What helped Toyota stay on top, according to the study, is news such as the reproduction of parts for the iconic AE86 Corolla Levin and Sprinter Trueno, as well as the announcement of its electric car range, the Corolla Cross (first Corolla-branded SUV), and the all-new Land Cruiser.

Toyota is the world’s most searched car brand for the second year running – BMW 2nd place, Mercedes 3rd

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Toyota is the most-searched brand in Thailand, Australia, Japan, Taiwan, Russia, Kazahkstan, Mongolia, Myanmar, Sri Lanka, Iceland, as well as a large number of African and South American countries. Honda takes the crown for Malaysia and the Philippines, while Tesla came out tops in China and Singapore. For Laos, interestingly, it’s Rolls-Royce.

Compare the Market has conducted this analysis for four years, and Toyota came out on top thrice – 2018, 2020 and 2021. The one time it lost was in 2019, when BMW became the most-searched car brand in a whopping 118 countries. In fact, on average, BMW is the most-searched brand over the four years, with many European countries showing great interest in the brand.

Mercedes-Benz sat in third place for the fourth consecutive year, but in 2021 it closed the gap pretty significantly, and is only six countries short of second place. In 2020, it was 19 countries behind BMW. Audi also climbed the ranks, increasing its position from 6th to 4th. Ford is still the most-searched in the US and Canada, as well as Turkey.

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Matthew H Tong

An ardent believer that fun cars need not be fast and fast cars may not always be fun. Matt advocates the purity and simplicity of manually swapping cogs while coping in silence of its impending doom. Matt's not hot. Never hot.

 

Comments

  • AutoFrenz (the original) on Jan 10, 2022 at 12:05 pm

    Congrats Toyota…simply the best and only the best…and unsurprisingly Malaysia is the only country in the entire that is so hadap with Honda…wonder why some Malaysians still prefer second best when the BEST is right in front you…what a joke!!!

    Like or Dislike: Thumb up 25 Thumb down 6
    • Honda the best ..period !

      Like or Dislike: Thumb up 3 Thumb down 16
    • iThink on Jan 10, 2022 at 4:31 pm

      The best one usually not cheap, just like Samsung and Apple.
      So, ppl tend to believe no.2 is priced better, e.g Xiaomi, Sony..

      When ppl have no idea of why good car/good phone is no.1 despite same price range,
      Just try to be different a bit..

      Like or Dislike: Thumb up 5 Thumb down 0
    • Why So Serious on Jan 10, 2022 at 4:47 pm

      Bcoz the “best” here is overpriced. Civic 110k, Altis 134k lol.

      Like or Dislike: Thumb up 10 Thumb down 16
  • The Power of Automotive Brand on Jan 10, 2022 at 1:10 pm

    Toyota is also TOP non national automotive sales company in Malaysia.

    Please don’t easily forgotten and do remember to make this article amendment..

    Like or Dislike: Thumb up 5 Thumb down 0
  • newme on Jan 10, 2022 at 1:52 pm

    Sehebat-hebat they bragged about how good their crap is, it’s Tesla their are looking at. The best part is some people here celebrate lebih-lebih.

    Like or Dislike: Thumb up 6 Thumb down 2
  • Not only US, Toyota has regain its position as top non-national car in Msia.
    Just hope they still keep their reliability record in the middle of rapid expansion. Don’t follow the european counterpart that neglect reliability for the sake of increasing market share.

    Like or Dislike: Thumb up 4 Thumb down 0
  • Mantap Toyota, BMW and Mercedes!!

    Like or Dislike: Thumb up 3 Thumb down 0
 

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