Proton April 2022 sales down 32.2% to 8,839 units due to chip shortage – market share fell to 15.6% estimated

Proton April 2022 sales down 32.2%  to 8,839 units due to chip shortage – market share fell to 15.6% estimated

The prolonged global chip shortage continues to hurt Proton where it hurts – the national carmaker announced that sales fell by a considerable 32.2% in April to 8,839 units, including exports (8,383 units domestically). This is despite the company working hard to clear a backlog of orders, making up for the shortfall in production in the first three months of the year.

Compared to the same month in 2021, this figure represents a 41.1% decline; market share has also fallen from 18.6% in March to an estimated 15.6%, even though the year-to-date figure is broadly similar at 17%. Proton says it remains the second bestselling carmaker in overall YTD sales and market share, though it refrained from making the same proclamation for the month, suggesting that it has fallen down the order.

The company claims it led the way in three market segments – the X50 for B-segment SUVs with 1,554 units sold, the X70 for C-segment SUVs with 1,530 units sold and the Exora for C-segment SUVs with 301 units sold. The Saga remained Proton’s bestselling model with sales of 4,579 units, although it has fallen behind the Perodua Bezza in the segment stakes.

The company also said that April was the entry-level sedan’s last full month of sales for the current model, confirming a May launch for the updated 2022 model. Meanwhile, the B-segment Persona sedan (622 units sold) and Iriz hatchback (253 units sold) were third and fourth in their segments respectively.

Proton April 2022 sales down 32.2%  to 8,839 units due to chip shortage – market share fell to 15.6% estimated

Proton confirmed a May launch for the 2022 Saga

“After two years of pandemic affected sales, Malaysia’s automotive market continues to show strong growth potential in 2022, as evidenced by the long waiting list for new car deliveries,” said Proton Edar CEO Roslan Abdullah. “Proton is also trying to catch up to market demand, but we also must acknowledge being the most affected by chip supply issues.”

Roslan added that the company has at least secured its semiconductor supply for May and June and expects a “quick turnaround” in the coming months. “The situation is still uncertain for the rest of the year and the global car industry is under pressure from rising costs, but the company is working on countermeasures against these issues to ensure our customers get the best products and value in Malaysia and abroad.”

Exports also fell sharply to 456 units, although Proton has at least chalked up a 109.7% increase year-to-date compared to 2021 at 1,573 units. Pakistan was by far and away the biggest export market with YTD sales of 1,050 units, followed by Egypt at 172 units and Brunei at 138 units.

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • Copy Paste on May 06, 2022 at 5:07 pm

    Copy paste: “Before anyone complains, yes chip shortages are real, yes not just proton facing that problem but nearly all makers except P2 cuz their cars are so outdated they do not use any tech, yes it is not a illuminaty/freemason conspiracy by proton to delay deliveries, yes they are doing the best to cope and they did not skimp or remove features like BMW did, yes these still the best value car your money can get, nope paying agents won’t make deliveries faster just wait your turn, nope nothing you do can make it come faster unless you own a semicon factory that supplies to proton, yes just wait patiently and your ride will come soon enough.”

    Like or Dislike: Thumb up 34 Thumb down 8
  • newme on May 06, 2022 at 5:12 pm

    Other brands don’t use chip? Oh yes …. seems like they are trying to spread this narrative.

    Like or Dislike: Thumb up 8 Thumb down 23
    • Rakyat Malaysia on May 07, 2022 at 1:24 am

      Down again. Its a sign something bigger will go down soon …BN gahmen down n out finally. Good riddance..

      Like or Dislike: Thumb up 8 Thumb down 31
      • Firdaus on May 07, 2022 at 10:02 am

        You must be dreaming….you still believe PH will come back and reduce car prices?‍♂️

        Like or Dislike: Thumb up 17 Thumb down 1
        • Copy Paste on May 08, 2022 at 10:04 pm

          Copy paste: “Lol.. still wanna let PH run?? Still wanna let them to create more debt??”

          Like or Dislike: Thumb up 1 Thumb down 0
      • Rakyat Malaysia on May 07, 2022 at 5:04 pm

        Majulah PH Selangor, kopi dulu kopi kini kopi selamanya

        Like or Dislike: Thumb up 11 Thumb down 8
  • Dong Gor on May 06, 2022 at 5:17 pm

    only 1.5k of X70 and X50 in april… looks like backlog not clearing at all. many can’t make it before SST kicks in :(

    Like or Dislike: Thumb up 2 Thumb down 0
  • Chip Shortage is a Global Issue Man ! Don’t Give Up P1 !!

    And Please take care the After Sales Service / Spare Parts Availibility too Will ya ! , that is important too !!!

    So 2 things that is become Proton’s Main Focus, Manufacturing Cars for Backlog Orders and Fixing After sales services / Spare Parts Availibility Issue too . Just please focus on those two ! No need to introduce new car this year ! (Facelift is different) . Just focus on those two !!

    Like or Dislike: Thumb up 20 Thumb down 7
  • KJ, University of Oxford on May 06, 2022 at 8:54 pm

    Lets check it out..other brands..whether they drop 32% in terms of sales.
    When sales are down..floods…chip shortage…the Ukraine war, Shanghai lockdown..macam macam ada excuse.
    Could it be a problematic workforce,infighting amongst managers,lack of followup etc ? Can u imagine Dr.Li has to step in to conduct war room parts shortage meetings?
    Come on,grow up P1…find ways to improve,not find more excuses.Fanboys might migrate to other brands if this excuse mentality is perpetuated.

    Like or Dislike: Thumb up 9 Thumb down 45
    • Skeptical on May 06, 2022 at 11:49 pm

      What is your problem…bad news is also a news…they just sharing information with m’sian on what is happening and why the heck proton would like to find excuse for? now everyone struggling in delivering vehicle…if not this mth, last mth or next mth…definitely a problem..it is a matter of managing stock with chip availability only.

      Plus, what is your relevant to mix up Sales decreased with DrLi war room parts shortage meeting?? ufirst kacang army ke

      Like or Dislike: Thumb up 14 Thumb down 5
    • Aura89 on May 07, 2022 at 2:20 pm

      How does this kid post so many words and say nothing

      Like or Dislike: Thumb up 5 Thumb down 0
    • Wow...just wow... on May 08, 2022 at 5:49 pm

      Nah…none of the above.
      It could highly possibly be your low iq thinking.

      Like or Dislike: Thumb up 1 Thumb down 0
    • Copy Paste on May 08, 2022 at 10:10 pm

      Copy paste: “https://paultan.org/2022/04/29/volvo-cars-sold-148k-cars-in-q1-2022-20-less-y-o-y-due-to-russia-ukraine-conflict-and-covid-lockdowns/
      Yeah am sure Volvo Cars in the global world are just giving excuses for delaying production without actually acknowledging it is their own problem. LOL”

      Like or Dislike: Thumb up 2 Thumb down 0
  • Bob Mal on May 07, 2022 at 4:04 pm

    The company has at least secured its semiconductor supply for May and June and expects a “quick turnaround” in the coming months.

    Well guess that said it all – quick turnaround meaning the cars will have no supply issue when SST tax is reintroduced. Come on all most of your car parts especially chips comes directly from China & Geely don’t tell me you did not secure the parts for those numbers of bookings already for such a small market.

    Like or Dislike: Thumb up 2 Thumb down 0
    • waitnsee on May 08, 2022 at 2:09 am

      Agreed..geely need to focus to others instead of small volume selling by proton..proton is not their priorities..hahaha..now china lockdown,will parts supply also affected??wait n see…sinovac victim..dun blame P2 not selling high tech car…aiyoo looks like not professional comment..compare first what 70k car has against 120k car..

      Like or Dislike: Thumb up 0 Thumb down 0
  • mhazmin on May 08, 2022 at 7:58 pm

    Nearly 7 month waiting for my Iriz.

    Like or Dislike: Thumb up 0 Thumb down 0
  • mhazmin on May 08, 2022 at 7:59 pm

    Nearly 7 month waiting for my Iriz

    Like or Dislike: Thumb up 0 Thumb down 0
 

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