The first of the new Mazda2, or Mazda Demio as it is called in Japan has rolled off it’s production line in its Ujina Plant No.1 (U1) near Mazdas headquarters in Hiroshima, Japan. The first car to come off the line is a Demio bound for the Japanese market.
“The all-new Mazda2 is the first of Mazdas new generation products to evolve to the next stage. While the current model was intended for the domestic market, the new model has been developed into a globally competitive car. I wish to congratulate you all on your hard work, which has now successfully brought us to the start of full mass production. I am convinced that the all-new Mazda2 will capture the hearts of our customers and demonstrate to drivers the world over that, â€˜Mazda vehicles look inviting to drive, are fun to drive, and make you want to drive them again. The new Mazda2 offers an exhilarating driving experience that is the soul of Zoom-Zoom and we will continue to build cars with the strong understanding that safety and environmental friendliness are a vital part of making cars fun-to-drive,” said Mazdas Executive Vice President, Robert J. Graziano.
Seriously, it might do Cycle and Carriage Bintang good to setup a CKD assembly for the Mazda2 here in Malaysia. Most of the young buyers here who typically buy a Mazda are unfamiliar with the marque, and are unsure of things like maintenance costs, build quality, and second hand value. Spending so much on the premiumly priced CBU models like the Mazda3 and Mazda6 might seem like a big risk not many want to take. Offering a cheap entry-level CKD-assembled car like the Mazda2 will offer an affordable entry into the whole Mazda experience. From there, granted that the person gets a good experience, he will move up the segments and buy another Mazda again, going to a 3, then a 6, and perhaps a CX-7.