The Europestar RCR was officially launched in China on the 9th of January 2008 in Beijing. Europestar is a brand of Youngman Automobile Sales Co. Ltd., and the Europestar RCR is basically a rebadged Proton GEN2.
Youngman is confident of selling the 30,000 CBU units of Proton GEN2s within the 20 month delivery period, and has appointed 40 dealers to support the launch in terms of managing its sales, service and spare parts operations for the Europestar brand in China. CKD operations will begin soon after at Youngman’s plant in Jinan, which has an annual capacity of 300,000 units.
The Europestar RCR is targeted at small business owners, middle-income salaried workers and civil servants between the ages of 25-35 who Youngman expects to find the model stylish, comfortable and yet affordable. Youngman wants to capture 20% of the hatchback market in China within 2 years.
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AI-generated Summary ✨
Comments on the launch of Europestar RCR in China express optimism about Proton's move into the Chinese market, highlighting China's size and potential. Some believe Proton's quality has improved and are hopeful about its competitiveness, though skepticism persists about whether Proton can sustain this expansion given China's fast-moving market. There is discussion about the challenges Proton faces, such as price competition, quality perception, and local assembly needs. Some comments critique past Proton quality issues and question the reliance on Lotus engineering. Despite some doubts, many are hopeful that Proton can succeed and expand its market share, with targets of selling 30,000 units in China, and see this as a strategic opportunity for growth. Overall, sentiments are cautiously optimistic, emphasizing market potential and the importance of execution.