Proton Edar, the marketing arm of Proton Holdings Berhad, held a prize giving ceremony this morning at the Proton Centre of Excellence. Proton Edar CEO Mohamad Shukor Ibrahim was present to give away cash and holiday packages to the winners of the Proton Drive for Holidays campaign, which ran from 1 November to 31 December 2009.

In that period, those who purchased and registered a new Exora or Persona were instantly rewarded with a three-day/two-night hotel stay within Malaysia, while all new customers were eligible to join an SMS contest with seven mobile phones to be won per day. After answering three random questions in the quickest time, the mobile phone winners were entitled to join a MMS contest. This stage required participants to send an image of a favourite part of their Proton, accompanied by a creative caption. Seven winners walked away with 3D2N stays at plush resorts and cash prizes. They are:

7th prize: Yeoh Chian Hui from Kangar
6th prize: Loo Chun Pin from KL
5th prize: Noridah bt Ab Rahman from Rantau Panjang
4th prize: Kee Ming How from Johor Bharu
3rd prize: Lee Yit Ting from Melaka
2nd prize: Mohamad Hadi b Ramli from Seri Kembangan
1st prize: Mohd. Raznan b Johari from Klang

Shukor revealed that registrations was up by 24% year-on-year during the two contest months, proving the effectiveness of the campaign. More “creative campaigns” are being planned, he added. The momentum looks to have been carried to 2010 as well, since Proton’s January figures show an increase of 40% compared to the same month in 2009.