Volkswagen of America announced that it has joined forces with Fender, the maker of iconic Strat and Tele electric guitars, to equip selected 2012 models with the all-new Fender Premium Audio System. The new Jetta GLI will be the first to get the system, developed exclusively for Volkswagen, before other Jettas, the new 2012 midsize sedan and 2012 Beetle receives it.

The Fender Premium Audio System is a collaboration between Fender and Panasonic. Claimed to “deliver uncompromised clarity, regardless of volume, with a unique sound that Americans will love”, the nine-speaker system took three years to develop.

It features proprietary Panasonic speaker technology that covers the cabin with directional sound from front door speakers that generate imaging beyond the capabilities of traditional speaker designs. It cuts through noise with front dual voice coil speakers, with extended range for all musical genres. The design features lower inter-modulation distortion and smooth mid-range response to eliminate harshness. It is harmonically complex, with extended range tweeters and properly voiced 16 cm speakers revealing original instrumentation timbre and harmonic richness.

“The best seat in the house is now behind the wheel of a Volkswagen. Our two iconic companies – one with a passion for driving, one with a passion for music – are joining forces to bring the raw emotion of live music to the driving experience,” said Jonathan Browning, President and CEO, Volkswagen Group of America.