Direct from Beijing, our on-ground team at Auto China 2014 took notice of the BMW Vision Future Luxury concept and sent over this revealing set of live photos. Well, it would have been impossible to miss the humongous kidney grille after all. If you thought the one on the current F01/02 7 Series was big enough, you haven’t see anything yet.

Following the saying, “go big or go home,” this is a clear sign of intent that BMW is here to stay in the luxury realm. And how. The extravagant concept offers two different possibilities: is it a prelude to the next-gen G11 7 Series, or an early preview of the much-rumoured but yet-unconfirmed ultra-luxurious 9 Series?

It could go either way, really, but why don’t you tell us your opinion – should this car be a natural rival to the W222 Mercedes-Benz S-Class, or do you think its air of luxury is beyond that of Stuttgart’s finest?

You may also notice our mysterious host, the lovely Miss Red talking to BMW’s head of interior design, Oliver Heilmer in some if the pictures here. Don’t worry, we’ll unveil her soon enough :)

Live pix by Kwek Chai Li