bmw-media-briefing-2015-1

Last year, BMW Group Malaysia managed to deliver a record total of 9,046 vehicles, comprising 7,808 BMWs, 655 MINIs and 583 BMW Motorrads. That’s a 13.4% jump over the same period in 2013, and the highest performance record in the company’s history.

Strong demand for BMW 3 and 5 Series variants, as well as the introductions of new BMW, MINI and Motorrad models in 2014 – including the BMW X4, the new MINI, BMW R nineT and BMW S 1000 R – were major contributors to the brand’s performance in the country, said MD and CEO Alan Harris.

“We are very pleased with our performance last year which has allowed us at BMW Group Malaysia to once again emerge as the number one premium automaker in the country,” Harris said.

bmw-media-briefing-2015-3

“The continued and growing support from our BMW customers and dealers has proven to be a key factor for our robust sales performance in 2014; and for that I would like to extend my heartfelt gratitude to our valued customers and dealers for this achievement.”

He added that further investment in new locally-assembled (CKD) capabilities for the BMW X5, MINI Countryman, BMW F 800 GS and F 800 R served to strengthen the brand’s commitment in Malaysia.

Globally, the BMW Group retained its position as the world’s largest premium automobile group with 2,117,965 vehicles delivered in 2014 (including Rolls-Royce). That’s 7.9% up on 2013 and more than ever before in the company’s history. In Asia, 656,395 BMW and MINI vehicles were delivered – a 13.8% surge from 2013.

2013 F30 BMW 316i 40
The 3 Series remains Beemer’s best seller here, amplified by new variants and the expansion of the range

Harris also revealed that the company is in talks with the government on the subject of Energy Efficient Vehicles (EEV), although he did not disclose specific models. “We want to bring in as many EEVs as we can, and potentially establish Malaysia as an ASEAN export hub,” he said.

“Discussions are not yet finalised with the government, but we hope to get a positive response,” Harris said, adding that some sort of conclusion from the government is expected within the first quarter.

The MD and CEO also divulged that the BMW’s first MPV and front-wheel drive car, the 2 Series Active Tourer, is expected to launch in Malaysia in April.