As far as product-related videos go, Honda is, arguably, one of the most creative players in its field. Late last year and prior to the launch of the Honda Civic Type R, the company released a short film starring said vehicle in concept form. Dubbed ‘The OtheR Side‘, the film portrayed the Civic’s intended Jekyll and Hyde nature by allowing viewers to toggle between two contrasting narratives by holding down the ‘R’ key.

Now, as part of its campaign to drum up hype for the European launch of the Honda CR-V, the marque will be the first automobile brand to film a ‘never-ending’ Youtube video. The campaign, dubbed ‘The Endless Road’ will feature an infinitely-looped video that shows a Honda CR-V driving through an unending canyon road.

Employing real time location data from the viewer’s computer, the video will reflect the time of day and weather pattern. Also available is the option to cycle through multiple major cities around the world, which then results in the respective change in air temperature and presence/absence of sunlight.

Previewed as a prototype at the 2014 Paris Motor Show, the Euro-spec Honda CR-V is slated to go on sale in the near future. Externally, only minute differences help set it aside from the Malaysian-spec CR-V with the addition of roof rails being one of the most obvious.

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Under the skin, the European CR-V is expected to come powered by a 1.6 litre, i-DTEC turbocharged diesel engine pumping out 160 PS and 350 Nm of torque and mated to either a six-speed manual or nine-speed automatic transmission. Other options include another version of a 1.6 litre turbo’ed diesel mill and a 2.0 litre i-VTEC petrol engine.

The European CR-V will be the first production car to be equipped with what Honda calls a predictive safety cruise control system. Dubbed Intelligent Adaptive Cruise Control (i-ACC), it employs a camera and millimeter wave radar to slow the car down should it detect a parallel vehicle intending to merge into its lane.

Said system is able to foresee a merging vehicle up to five seconds prior to the actual manoeuvre taking place, Honda claims. Should be quite a useful feature for us Malaysian drivers, don’t you think? In the mean time, head on over to endlessroad.eu and experience the slightly trippy video for yourself.

European-spec 2015 Honda CR-V facelift

European-spec 2015 Honda CR-V prototype in Paris