BMW has ended 2015 as America’s top selling premium marque, ahead of Lexus and Mercedes-Benz. It was quite a photo finish though, as the Japanese player rallied to achieve its best month ever in the US in December. Final score: BMW 346,023 units, Lexus 344,601. Mercedes-Benz, red hot in our market, is third with 343,088 vehicles.
This is the fourth time in the last five years that BMW has bossed the US market, after wins in 2011, 2012 and 2014. It rode out a big wobble in December, when sales dipped 17%. Overall, total sales grew 1.8% over 2014 figures. Mercedes-Benz sales grew by the same margin in 2015.
Lexus, armed with fresh models, shifted 11% more cars than it managed to in 2014, but that’s 0.1% less than Audi’s 11.1% effort. December was the four rings’ 60th straight month of record sales, and the VW Group brand passed the 200k mark for the first time in the US, ending with 202,202 units.
Elsewhere, Jaguar sales dipped 8.3%, but Land Rover’s went up by a big 37%. Combined, JLR sold 85,048 units. Homegrown player Cadillac managed 175,267 cars last year, a 2.6% increase. Other players such as Infiniti (14%) and Porsche (10%) also saw significant improvement, the latter with 51,756 sports cars and SUVs sold.
As you can tell by now, it was a happy year for premium brands in the USA. The segment as a whole saw a 7.7% jump to 2.03 million units, breaching the 2m mark for the first time. It’s a slightly different landscape from ours, one where Lexus is well-established and fighting on equal terms with the Germans.
Looking to sell your car? Sell it with Carro.
Lexus over Merc???
Americans don’t know sh_t about cars yo ;)
And you don’t know sh_t about Americans yo ;)… Go back to your Bolehland cave please…. :P
Soon it will be no 1 next year.
In the US, a Ferrari sells for our Mercedes money here in Malaysia. That’s why they can enjoy all the premium brands. Thanks again to Proton and the AP “industry”.
In US, most cars sold are made in USA. So is it thanks to “protection”?
merc c250 amg is assemble in malaysia but still cost rm 290k. thats almost double the price of c-class sold in USA after u convert USD to RM.
Let face it – Nobody…nobody can beat the Ultimate Driving Machine.
Sez who?
If you care to read, the ultimate driving machine sales tank 17% in Dec, when the industry as a whole grows in double digit.
A win is a win is a win, whining don’t help. Even Usain Bolt during olympic running the last 10m slower than everybody.
Lexus is a good brand but in malaysia, the exorbitant price makes it much less desireable than other german marques
346k + 343K + 175k + 85k you know what I mean.
Erm, no.
While malaysians here thinks that the mercs is the god…lol small brain
Come to saudi arabia where cars are cheap and money is not a matter….and you will see what car rulez the street….
*lexus*
idc still malaysian being stupid with mercedes…theres alot of car brand out there better than this cheap brand