During the launch of the 2016 Proton Perdana, Proton’s new CEO Datuk Ahmad Fuaad Kenali held forth on why the Perdana is an important model for the national car company going forward, and what it means to introduce a new D-segment model at a time when the economy is softening.
The 2016 Proton Perdana is a prestige model that lends credence to the Proton brand said Fuuad. “The Perdana signifies the new Proton. The new Proton from my perspective is a new Proton with a mindset change. We want to focus on giving the best to our customers for a ‘value-for-money’ car, as well as after-sales service,” he said.
Fuuad spoke about increasing the number of new Proton cars being registered and the three new models that are forthcoming. He admitted that Proton sales are low because of a lack of new models, citing the Persona and Saga as examples of old models still being carried in Proton range.
Saying that 2016 will be a busy year for Proton, Ahmad Fuuad said the new Persona, Saga, and MPV-B – a Suzuki Ertiga-based MPV – models will follow the launch of the Perdana, with the intention of recapturing the market share that Proton has lost over the years.
Improvements are also being made to the sales and service teams at Proton, according to Ahmad Fuuad. Ample time was given to service staff for trainig, and Fuuad wants Proton staff to give better service to customers from now.
GALLERY: 2016 Proton Perdana 2.0
GALLERY: 2016 Proton Perdana 2.4
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AI-generated Summary ✨
Comments critically question Proton's emphasis on prestige and customer service, arguing that the brand is seen as mass-market with outdated models and poor quality. Many express skepticism over the Proton CEO's statements, considering them insincere or disconnected from reality, especially criticizing the Perdana's design and value proposition. Several users highlight that Proton's focus should be on improving quality, safety features, and market competitiveness rather than on prestige, which they believe is irrelevant for the brand. There is skepticism about Proton's ability to regain trust and relevance, with some suggesting long-term strategy and management changes are necessary. Overall, sentiments are largely negative, viewing Proton's current direction as ineffective and unconvincing.