BMW’s iPerformance range of plug-in hybrids have been quite a hit with Malaysians shopping in the premium segment. BMW Group Malaysia delivered over 2,300 units of the BMW 330e, BMW X5 xDrive40e and the BMW 740Le up in the first half of 2017.

Since the introduction of the first BMW PHEV in the country – the X5 xDrive40e at in June 2016 – the premium brand has delivered over 3,200 units of the electrified cars. That’s a share of over 44% of its total volume mix in the country, the highest in the world. The current world average is 3% while in Nordic countries, the figure is 14%.

“Malaysia is leading the way! The growth and take up rate of the BMW iPerformance vehicles here indicates that Malaysians are ready for the newest technology in the automotive industry and the BMW hybrid vehicles with eDrive Technology are the best offerings for customers to get into vehicles that are not only dynamic and beautifully designed but are also responsible and frugal in terms of fuel consumption and CO2 emissions,” said Han Sang Yun, MD and CEO of BMW Group Malaysia.

The BMW 330e, launched in August 2016, has been well received. Currently, more than 60% of F30s delivered in Malaysia are the 330e, while over 40% of 7 Series buyers have opted for the 740Le xDrive.

Charging infrastructure in important. “We must also look at ensuring necessary infrastructure is made available to support the new technology. This is what increases consumer confidence in the viability of plug-in hybrid vehicles and eventually electric vehicles in the future,” Han added.

Referring to BMW and GreenTech Malaysia’s partnership to offer the former’s customers access to ChargeNow mobility services via the ChargEV platform, Han said: “To date, there are more than 200 ChargEV stations available nationwide and this will continue to grow to a target of 25,000 ChargEV stations by 2020.

“We are pleased to share that over 600 BMW plug-in hybrid vehicle owners have also signed up for the BMW ChargeNow program on the ChargEV platform. This is another confidence on the progress of the take up of these new technologically advanced vehicles and Malaysian’s move in adopting electro-mobility will continue to be positive,” he added.

BMW Malaysia is also expanding the accessibility of charging stations through its dealership network. Only recently, Seong Hoe Premium Motors, a BMW dealership in Melaka, installed a dedicated BMWi Wallbox at the Holiday Inn with another similar project in progress at Equatorial Hotel due next month. In East Malaysia, dealer Regas Premium Auto Sarawak will also be installing two BMWi Wallbox units at CityONE Megamall in Kuching, the first public chargers in the state.

The BMW ChargeNow service is offered as part of the BMW 360° Electric programme for customers of the BMW i8, 330e, X5 xDrive40e and 740Le xDrive. The ChargeNow card grants straightforward access to ChargEV’s growing network.