Perodua has collected 36,000 bookings for the new 2018 Myvi in less than two and a half months after order books opened on November 8, 2017. The third-generation Myvi was officially launched on November 16. This was revealed Perodua president and CEO Datuk Aminar Rashid Salleh at the company’s 2017 full year review in Petaling Jaya today.

Of this, 11,000 units have been delivered. “We expect more registrations moving forward, as most of the customers who placed orders last year wanted their cars delivered in 2018,” Aminar explained.

The ratio of orders is currently at 85% for the 1.5 litre variants and 15% for the 1.3 litre model, unchanged from earlier this year. Demand is skewed heavily towards the better-equipped, more expensive model, and this is something Perodua did not expect – the carmaker projected a 55:45 ratio and is working hard to deliver more of the 1.5L.

Aminar admitted that the overwhelming response for the bigger-engined, better-equipped Myvi 1.5L has surprised Perodua, but as problems come, it’s a good one to have. “It’s a problem, but a good one. We’re working almost everyday overtime and on alternate Saturdays,” he said.

As to why demand is so heavily skewed towards the 1.5L, the P2 chief previously attributed it to the Myvi’s surprising feature list, which includes six airbags and Advanced Safety Assist, a suite of driver assist features not previously found in sub-RM100k cars.

“We have done some initial surveys. It’s not conclusive, but at the end of the day, it’s about value for money. The features that we have brought in. Some of the features are available in high-end cars and we made it affordable. The 1.5 Advance comes with advanced safety features, which are available in luxury vehicles,” he was previously quoted as saying.

Aminar also noted that the Myvi is attracting more additional car buyers and replacement car buyers (as opposed to first time car buyers). This has shifted Perodua’s overall buyer profile somewhat, as ACBs and RCBs tend to have better financial standing.

Perodua has a 75,000-unit target for the Myvi this year, which translates to an average of 6,250 units per month. That will form a significant portion of the company’s 2018 sales target of 209,000 vehicles.

The impressive new Perodua Myvi made it to our annual writer’s Top Five list. Find out more about the homegrown hero in our written and video reviews.

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