Following the opening of its new 4S centre in Shah Alam, Proton has now officially opened its outlet in Kapar, Klang, which is now a full 3S facility. It’s an upgrade from a 1S and 2S status previously operating from separate premises.

Operated by Pantai Bharu, the upgraded outlet boasts of 12 service bays, eight hoists, seating for 35 customers, three delivery bays and 70 customer parking bays. Additionally, the outlet also features a children’s play area, coffee section, device charging area and free WiFi connectivity.

“We are positive that with the new and fresh looking façade, better lighting and ambience for interior and exterior, we will be able to attract more customers to our showroom, hence this will definitely push our sales and service level upwards. We foresee a 100% increase in sales and service throughput with the inception of this outlet upgrade,” said owner of Pantai Bharu Datuk Shamshudin Nor.

Proton now has 87 outlets ready for upgrading to 3S and 4S status, ahead of its scheduled timeframe by two months, it says, representing an 80% completion rate out of 109 outlets which it aims to cover by this October.

“With outlet upgrading on track, coupled with improvement in sales and quality month by month, we are confident that Proton is gaining traction in the market. Alongside the development of our cars, we always ensure that we remember to put great customer experience in the equation,” said chief executive officer of Proton Dr. Li Chunrong.

“Hence, the outlet upgrades with improved facilities and services featuring fresh and new look is a starting point for Proton to win back the hearts and minds of our customers. We know (that) good quality products allow us to sell more cars, but great service goes a long way to retain and grow our customer base. And this is what Proton is striving to achieve,” he added.