It seems that fuel retailers are going big on cashless payments, as Petronas is also throwing its hat into the ring with its Setel e-wallet app, introduced at the Kuala Lumpur International Motor Show (KLIMS).

Available on the Apple App Store and Google Play Store, the service can currently be used at more than 40 stations across the Klang Valley, with the number set to rise to 600 by June 2019. The company expects a nationwide expansion to be complete by the end of next year.

Unlike Petron’s cashless service, which works using WeChat Pay, Setel is Petronas’ own system, designed to be integrated directly to the fuel pumps – said to be the first in Southeast Asia. The app enables customers to purchase fuel in just a few taps, directly in the comfort of their cars, and starting January next year it will also allow users to purchase items at Mesra stores. It also integrates the Kad Mesra loyalty programme.

“Pumping fuel shouldn’t be a chore. Currently, the payment process involves walking to cashier, waiting in line, a RM200 hold on your cards, and having to use a separate card to earn loyalty points,” said Setel boss Iskandar Ezzahuddin. “Setel eradicates these pain points and integrates payment and loyalty benefits in a seamless, frictionless experience. At Setel, we settle for you!”

Petronas Dagangan managing director and CEO Datuk Sri Syed Zainal Syed Mohd Tahir said, “Petronas has been focusing on creating a new customer experience in our retail business by leveraging on the power of digital. Setel enables a seamless end-to-end experience that focuses on providing convenient and ease for fuel purchases at our customers’ fingertips. We are proud to be the first to offer this service in Malaysia.”

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