Ferrari still on track to introduce 15 models by 2022

Ferrari still on track to introduce 15 models by 2022

In 2018, Ferrari promised it would be introducing 15 new models by 2022, and despite Covid-19 having delayed production and deliveries, the automaker says it remains on track to do so.

Back in May, with all its business having been halted from mid-March to early May and economic uncertainty still very much present, CEO Louis Camilleri had indicated that the company felt that it could delay some model debuts while having others arrive “on time,” leading to questions if the timelines had been altered significantly.

This doesn’t seem to be the case anymore, because as chief marketing and commercial officer Enrico Galliera puts it, the 2018-2022 plan remains confirmed. “Despite delays that have occurred to the company’s product development because of the closing down of our factories, we are maintaining the plan as originally presented,” he said.

Ferrari still on track to introduce 15 models by 2022

“At this moment, we are sitting on seven launches so far, it will become eight very soon. We’re planning another launch before the end of the year and the remaining (seven) in the next two years,” he added.

The only impact to timelines so far has been the delay in the introduction of the two models that have been slated for this year, by a few months. Galliera said that both the recently-introduced Portofino M and the eighth model, due to be launched before the end of the year, were forecasted to be unveiled before the summer break, but were then shifted ahead by two to three months.

In 2019, the company revealed a record five models, including the F8 Tributo, which was followed by the SF90 Stradale, 812 GTS, F8 Spider and Roma, but had also said that it was slowing down the pace of its introductions this year. The remaining eight new cars will include the much-awaited Purosangue SUV – expected in 2022 – and the next-gen LaFerrari.

Ferrari still on track to introduce 15 models by 2022

On the business aspect of things, Galliera said that the current situation had impacted the company. not only because of the factory closing at the beginning of the crisis, but also in how changes have come about in the way the business itself is conducted.

“Every single event throughout the world has been cancelled, such as crowded events, and previews have been impossible to execute, so we’ve downgraded every aspect of our activity and moved towards a one-to-one approach, which is of course more time consuming, but gives us the possibility to maintain the connection with our clients,” he said.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Danny Tay on Sep 29, 2020 at 1:25 pm

    well they better sell more cars and release on time to feed the wealthy as their F1 counterpart is bleeding money like hell and being a sore loser. or just shut down F1 arm entirely

    Like or Dislike: Thumb up 2 Thumb down 2
  • Semi-Value (Member) on Sep 29, 2020 at 9:51 pm

    Ferrari Myvi rival? Ferrari Axia rival?

    Like or Dislike: Thumb up 3 Thumb down 1
 

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