Proton AMA platform to spawn new models beyond Saga, to be brand’s key weapon for export expansion

At today’s launch of the 2025 Proton Saga MC3, DRB-Hicom group managing director Tan Sri Syed Faisal Albar has announced that future models from the national carmaker will emerge from the Advanced Modular Architecture (AMA) that underpins the latest iteration of the Saga.

Being modular in nature, the AMA can be stretched or shortened to suit the vehicle to emerge from the platform, thus offering the potential for several new Saga bodystyles to emerge, including a hatchback, an MPV and an SUV.

In terms of the just-launched Saga MC3, Proton’s latest model gets hot-press-formed (HPF) steel B-pillars and floor cross member, along with an advanced-high-strength steel roof cross member and high-strength steel door bars. These updates have made the body stiffer to the extent that the new model is able to do away with the old car’s strut brace, and thus retain its four-star ASEAN NCAP safety rating.

Proton Saga hatchback, Saga Cross rendered by Theophilus Chin

According to Proton, the AMA is “flexible, scalable and future-ready” and it is designed to meet international safety, performance and efficiency standards, and that Proton owns the full intellectual property rights to the platform, which reinforces its “growing engineering capability,” it said.

Proton has also said that it is open to collaboration across the wider Geely group, “potentially positioning Malaysia as a regional engineering hub for future model development,” it had said. The broadening of product offerings based on the AMA platform will go towards Proton’s growth ambitions, including on the international level.

The national carmaker is present in 18 export markets currently, and it is expecting to see a 10-fold increase in sales volume in the next five years through growth in international markets, minister of investment, trade and industry Tengku Datuk Seri Utama Tengku Zafrul Aziz said at today’s launch of the 2026 Proton Saga MC3.

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