Proton M.D. Syed Zainal Abidin Syed Mohamed Tahir told press today that Proton would be reducing the prices of it’s cars across the board by 2% to 5%. Proton also aims to increase it’s local market share from 41.4% currently to 45.8% by the end of the financial year March 31 2007.

The new prices will see cars like Waja 1.6 Campro (A) being sold at RM60,700, Perdana V6 at RM106,888, Gen2 1.6 (A) at RM55,641 and the Proton Savvy 1.2 at RM42,916.

Deputy Prime Minister Datuk Seri Najib Razak also said today that the government was developing a new set of policies consistent with World Trade Organisation rules and regulations to continue supporting Proton. However he said Proton cannot expect to operate in a shielded environment forever and must undertake internal measures to improve the company’s competitiveness in the increasingly open market.