100 Proton cars will hit the streets of Saudi Arabia by mid-September, brought in by Riyadh-based Al Rashed & Al Thunayyan Auto Co. Al Rashed & Al Thunayyan Auto Co is Proton’s exclusive distributor in Saudi Arabia, appointed by Proton for the period of 5 years.
The distributorship contract involves a volume commitment of 1,060 units for the first year, 1,800 units for the second year and 2,400 units for the third year. Al Rashed & Al Thunayyan Auto Co expects to sell between 100 to 120 units monthly in the beginning and hopes this will grow to between 4,000 to 5,000 units annually in the future.
