Proton’s managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir said that Proton prefers a foreign partner rather than a local one, as an established foreign automaker provided more value in terms of technology, marketing and other areas. However a partnership would most likely only happen when Proton becomes stronger and the time is right.
During the great “find Proton a partner” saga that happened a few months ago, there were a few local and foreign possible partners for Proton. Local partners included the Naza Group, DRB-HICOM and Mofaz, while the possible foreign partners were PSA Peugoet Citroen, the Volkswagen group and General Motors.
PSA came and went first, then it was Volkswagen and GM. The Volkswagen deal almost happened but got called off by the government at the very last minute. Apparently talks with GM are still ongoing, but these talks are said to be at extremely preliminary and exploratory stages.
All posts regarding the Proton and Peugeot partnership
All posts regarding the Proton and Volkswagen partnership
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