Honda Jazz

While we’re on the topic of the Honda Jazz, let’s take a look at how the previous version was marketed. It’s logical for Honda to market the Jazz with “fun” ads as they are positioning it as a fun car. We’ve seen a Tetris-inspired TV commercial for the Honda Jazz showing how the Jazz’s versatile boot space can be filled with a whole load of stuff if you know how to arrange it properly.

In this blog post we’ll be having a look at this ad by Foote Cone Belding for Honda Australia, inspired by the Thomas and the Tank Engine world. It features the first generation Honda Jazz. The narrative is by Tony Robinson with creative direction by Scott Lambert. The ad was directed by Michael Cusack.