Toyota and Mazda have announced a partnership to produce a new vehicle for the North American market. Mazda will manufacture the subcompact vehicle, based on the Mazda 2 (pictured), at its Guanajuato State, Mexico plant which is currently under construction. The car will wear a Toyota badge and be sold through Toyota dealerships.
Production of this new car is due to start around the summer of 2015 at a rate of 50,000 units per year. Toyota has invested an appropriate portion in equipment and development costs for the Toyota vehicle, as well as costs related to the jump in the plant’s production capacity.
We wonder what this means for the Toyota Yaris, which currently serves as Toyota’s B-segment offering in the USA. This cooperation between Toyota and Mazda also seems to have happened rather out of the blue.
In addition to the production for Toyota, Mazda aims to turn out 140,000 units of the Mazda 2 and Mazda 3 per year at this plant. Production is scheduled to begin within the fiscal year ending March 2014.
The agreement should see Toyota strengthening its North American line-up and Mazda increasing profitability and production efficiency. Mazda recently exited the AutoAlliance International plant in Flat Rock, Michigan, ending 20 years of US production.
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hahaha..toyota also rebadge ke?if they sell tht to here surely it will sell like hot cakes..kalah mazda 2 sndri :P
nice too see word rebadge up there..haha
Mazda 2, Ford Fiesta and now Toyota. All three that shares the same platform.
The question is, they have the Prius C platform, why is the need to rebadge? and secondly, rebadge and not a makeover like the ford fiesta and mazda 2?
Also rumors on toyota rebadge the mazda6 in 2016 onwards for certain market due to the shift in consumers’ expectation, while Camry still serves its own domestic market. Very interesting era ahead!
hmm…a good move to increase sales..
The current Mazda 2 ain’t pretty. But the new Mazda 6 is stunning. So maybe if Toyota left the aesthetic design to Mazda, Toyota might be saved.
hurrah to proton and perodua, not the only one to rebadge.
aston martin rebadge toyota, toyota rebadge mazda, toyota rebadge subaru, subaru rebadge opel (zafira MPV).
Of course la… almost all car maker rebadge what, p1 & p2 were the late ones
when p1 rebadge lancer, you are the 1st one who voice out the disgareement
when p1 rebadge lancer, you are the 1st one who voice out the disagreement
Even Aston Martin badge sales still lower than Toyota badge.
In Malaysia, Toyota >everything else
its business strategy maaaa …. but if people heard proton do like also, sure want to hentam kaw-kaw
and no fuck have been given for this, imagine if proton??..sure maki sampai 10 tahun..
Sure la, m’sian will curse their own product but suck the japanese Typical m’sian…
slap a toyota badge on anything and instantly get positive feedback and recognition
m’sian logic
Yalooh!!.. They like JAPAN so much. dats y they called it selipar jepon.. even its made in GOMBAK!!
Good idea…gotta get TRD emblem for my Wira sure up it ResaleValue huhuhu!
this is the 1st step from Toyota to take over Mazda.. remember few month back, Mazda looking for partner!!
and after MAZDA, HONDA will be on their shopping list!!
Honda will never let Toyota rebadge their models because these two are arch rivals, the same can be said about Nissan and Toyota.
ya… Mazda had part away from Ford & for sure looking for a new partner…. While Toyota is slowly grow to auto-conglomerate like GM or VW (I mean the way they holding & marketing the multi-brand in one umbrella), not sure good or bad?… However, Toyota is clever enough to take over those more “unique” automaker in Japan (Subaru, Mazda & ….Honda?!)
from now onwards, Toyota fans cannot put cold water to NAZA rebadge anymore. Toyota fans also cannot shoot Mazda for its quality issue anymore. Hahaha! shoot your own foot.
they don’trebadge everything.. tell me 1 car naza develop… most car manufacture does rebadge to gain EOS as the market is too small to develop a new chassis and stuff… i don’t mind proton rebadging . I just don’t want them to rebadge everything . actually i think they should rebadge some 4wd SUV…
Can’t be true….. only Proton can rebadge.
re-badge is common in manufacturing, that is normal! It not only happen now, it happen since decades ago….
when proton & perodua rebadge, ridicule them, say “tak malu”…when others rebadged, say proton & perodua were late joiners. what??? I thought Proton was the early ones???
either way also kena…haha
wut to expect, those bashers might as well not finish school yet or cant get a car yet. maybe some cant bother to score for final exams in uni bcoz bashing at forums, blogs etc.
Welcome to Malaysia!
Where’s all toyota keyboard warrior?? Lol :D
Now,the new vios aka mazda 2 will have resale value,malaysian mentality is like marketing text book,they just continue to fall or it.
the rebadging , joint venture things has been in the auto industries for a very long time, way before 1985, where the 1st SAGA started to exist! The people who made lots of negative comments as if “rebadging” is something new and only applies to the local cars, are the tin cans!
Lots of noise but in reality…they are empty!
Now: beli toyota dapat mazda
Then: beli toyota dapat BMW? heh heh..
Its not impossible!
BMW and Toyota agreed to share their technologies, BMW want the Hybrid tech from Toyota…. & Toyota want the diesel engine tech from European partner to sustain it’s truck.
this shows mazda rulez!! Muahahaha
naive fella, Mazda needs toyota to invest because Mazda itself it financially weak..It needs to “kow tow” to a big brother to survive…
so you mean mitsubishi needs proton to invest because proton rebadge mitsubishi’s car?
rebadge also ok with me.
If inspira rebadge, many condemn….but if toyota rebadge, not even 1condemn i see…lol
Who says? Many people also condemn what… this what happens when idiots don’t understand automotive industry. Same like that Kinabatangan MP. Sigh…
political comment again..here we go..i need popcorn for this..
Toyota had agreement to provide hybrid platform to mazda and mazda skyactive to toyota, both companies have spent huge investment on these tech..if they can support eachother to mke a profitable biz why not…looking into p1 and p2, more like a one sided affair..so they desrve to b blasted