Proton has announced that the two-day Alami Proton carnival held last weekend attracted more than 17,000 visitors. The event, which opened up the automaker’s production plant, R&D building and facilities at its Centre of Excellence (COE) in Shah Alam to the general public, allowed attendees the chance to view the workings of the national carmaker up close.

Vehicular highlights included a brief peek of the 2016 Proton Perdana as well as an ‘Evolution of the Perdana’ showcase. The funky Proton Pick-up Concept was also shown, as was the Iriz Active MkII concept. Other displays of note were Iriz and Exora prototypes equipped with a 1.3 litre turbo and six-speed Getrag manual gearbox combi.

Sales were brisk too, the company stating that it recorded more than RM30 million in bookings and sales value – including the sales of new cars, Proton parts, merchandise and auction of used cars – during the carnival, which ran last Saturday and Sunday.

Two cars – an Iriz and a Suprima S – were up for grabs in the “Test Drive & Win A Car” programme, and the Iriz was won by Zunaini Zakaria, a teacher from Sekolah Kebangsaan Puchong, Selangor who test drove a Proton Exora SP. Meanwhile, Abdul Alim Abdullah’s test drive of the new Saga Plus rewarded him with the Suprima S.

Encouraged by the event’s success, Proton CEO Datuk Abdul Harith Abdullah said the automaker is looking at the possibility of making the carnival a yearly affair. “Last year, when we first did the Alami Proton carnival, our intention was to allow the public to see our technical capabilities, to highlight the vendors that supply us our parts and to encourage the public to understand and perhaps appreciate the talented local engineers and designers that we have in Proton.

“We wanted people to see for themselves that everything is done here in Proton by Malaysians for Malaysians. I believe we achieved that goal last year. This year, we returned with similar goals for more people to experience what Proton is all about, and we are thankful to fellow Malaysians who came to the event despite the discouraging weather,” he said.