Proton LHD Preve to Chile 11

It appears that Proton is making a return to the Chilean market as soon as this Saturday with the launch of the Proton Prevé and Exora there, according to a report by Bernama. This will mark the first time Proton models are offered for sale in Chile since the Wira was last exported there in 1998.

Malaysian ambassador to Chile Datuk Dr Mohamad Rameez Yahaya said that the national carmaker will be exporting 1,000 units of the Prevé, Exora and Saga – the latter arriving in November – to the South American country this year, which are expected to generate as much as RM68 million in sales. “This indicates that Malaysia-Chile relations continue to grow stronger,” he said

Proton will be reentering the Chilean market with Andes Motor as a distributor – the latter is part of the Kaufman Group, said to be the leading car distributor in Latin America. The carmaker will be the first mass market car brand to be represented by Andes, which currently deals with buses, trucks and luxury cars. Proton quoted an estimated price of US$17,000 (RM69,668) for the Preve Premium CVT.

Rameez also said that Chile is the only country in the region to have signed a free trade agreement with Malaysia, making the country even more important of a trade partner for local companies looking to venture into the continent.

GALLERY: Proton ships first 50 units to Chile