Perodua sells 97,730 units in first half ’16, 35.5% share

Perodua_Bezza_Slides-2

Perodua has announced that it sold 97,730 units in the first half of the year, till end-June. Out of an estimated total industry volume of 274,293 units for H1 2016, it translates to market share of 35.5%. This is slightly lower than the first quarter market share of 36.2%, but it’s also before the arrival of the Bezza sedan.

Perodua’s strong performance in a sluggish 2016 market has failed to push the total national car market share above the 50% mark, which means that combined non-national sales are still dominating the market – 51% to 49% for Proton-Perodua. This was a trend that was revealed at P2’s 2015 performance review in January, which showed that non-national makes outsold P1-P2 53% to 47% last year. This means that national makes have clawed back at the balance slightly since then.

It can only get better for Perodua, and the national camp, with the arrival of the Bezza. Perodua’s first ever sedan is expected to contribute 10,000 registrations per month for the first three months after launch, before moderating to around 7,700 units per month. Some cannibalisation is expected, but even so, P2’s first sedan will be a real boost to the Rawang-based company.

By how much? We’ll see at the end of the year. For now, the Bezza’s order books are open, and prices range from RM37,300 to RM50,800. Five variants of the Malaysian-designed car are available – see the detailed specs/equipment list with pics, and read our first drive report for more. Official launch on July 21.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • “This was a trend that was revealed at P2’s 2015 performance review in January, which showed that non-national makes outsold P1-P2 53% to 47% last year. This means that national makes have clawed back at the balance slightly since then. ”

    From the slides, we can see Perodua is doing most of the clawing while Si Proton is sleeping on the job.

    Like or Dislike: Thumb up 30 Thumb down 6
    • From the slides we can see that the soonest Albert switches from selling toyotas to P2, the better for him and his famili.

      Like or Dislike: Thumb up 1 Thumb down 12
      • Operation Manager on Jul 17, 2016 at 11:57 am

        Better go back to Proton showroom to swap flies than talk rubbish here

        Like or Dislike: Thumb up 12 Thumb down 1
    • Operation Manager on Jul 16, 2016 at 5:41 pm

      With EEV qualified no tax & duty, this Bezza price shown P2 now is more GREEDY than Toyota.

      Like or Dislike: Thumb up 6 Thumb down 1
    • Kunta Kinte on Jul 16, 2016 at 5:43 pm

      Now with VSC, Perodua will sell about 200k units this year for sure. I like to give advice to the bdohs at Proton.

      Hello Proton CEO. You say your Perdana costing RM115k is Prestige. But Prestige car got no keyless entry and go no VSC. Come on, your top of the range car got no VSC???

      This cheap car from Perodua, half the price of Perdana, got VSC and got keyless.

      banyak malu lah Proton. You sapu Rm1.5 billion last month, you sapu RM15 billion the past 15 years from the rakyat, and yet, your “Prestige” cars got no VSC and keyless entry.

      Like or Dislike: Thumb up 16 Thumb down 4
    • Kunta Kinte on Jul 16, 2016 at 5:59 pm

      Proton is sleeping because this is their culture. MAS Union boss and Perkasa has come out officially and stated in blck and white that it is our culture to sleep during work hours and nobody has the right to question this. They said Mat Salleh ex CEO of MAS who saw workers sleeping during office hours did not understand our culture.

      It is our right to sleep during work hours!

      Like or Dislike: Thumb up 43 Thumb down 7
      • nosushi on Jul 16, 2016 at 8:44 pm

        Jepunis culture are to sell overpriced cars and killing airbags?

        Like or Dislike: Thumb up 5 Thumb down 16
        • What overpriced are you dreaming, it is the import tax that make it become expensive

          Like or Dislike: Thumb up 16 Thumb down 6
          • Operation Manager on Jul 18, 2016 at 2:35 am

            Oh sahai buy overpriced Beza small cc small space small weight small torque horsepower 10yrs old design… Based on operation cost calculation on Axia profit margin, Bezza price is 7k extra profit margin compared Axia… P2 is 200% greedy than Toyota now

            Like or Dislike: Thumb up 3 Thumb down 1
          • Operation Manager on Jul 18, 2016 at 2:41 am

            Bezza EEV qualified no tax duty memang beza harga… try to kencing malaysian with extra 7k profit margin compared Axia… now p2 is 200% greedy than Toyota, ppl will buy 69k with 1-segment up 1.5 liter engine Vios City Almera Vento Polo

            Like or Dislike: Thumb up 2 Thumb down 1
    • Kunta Kinte on Jul 16, 2016 at 6:12 pm

      Proton, pls learn how to do business like Perodua. How come they can make money and you can’t? Both also Malaysian local company right?

      Proton is bleeding RM4 million per day. Per Day! not per week, not per month and not per year but per day!

      And that also, sucked Rm1.5 billion 2 months ago and sucked RM15 billion since 15 years ago of our LHDN money.

      Malu lah Proton. Betul betul malu!

      Like or Dislike: Thumb up 8 Thumb down 2
    • Kunta Kinte on Jul 16, 2016 at 6:16 pm

      Proton already can close shop. Last month only sold 4000 cars. With this from Perodua, you can kiss our RM1.5 billion goodbye.

      Please lah Proton, please close shop. Buat malu sahaja. You have sucked over RM20 billion the past 20 years. Those are official figures. Unofficial figures is about RM100 billion cause your No 1 fan was Tun Mahathir. And when he was PM, he used to take billion freely from Petronas with one hand and give it to Proton with the other hand

      All unaccounted for and not audited. These are the invisible hands that helped Proton since 1985. No records, no audit and even signed off by the audit houses

      Like or Dislike: Thumb up 5 Thumb down 6
  • In another news, Nirvana is buying more land to ready for new owners. According to report, they have worked out a deal with firemen not to bother trying to extract whatever left after eksiden, and just past it to Nirvana collection team. Theres extra large plots to fit the whole car in.

    Like or Dislike: Thumb up 2 Thumb down 18
  • Sayonara on Jul 16, 2016 at 6:49 pm

    Perodua should buy Proton factory now.

    Like or Dislike: Thumb up 7 Thumb down 4
    • Jepunis products no quality nowadays

      Like or Dislike: Thumb up 1 Thumb down 9
    • SgWay on Jul 18, 2016 at 12:39 am

      No point. Proton factory already rusting and outdated due to underutilization and bodoh sombong Tun.

      Perodua beterboff building efficient factory fron scratch.

      Like or Dislike: Thumb up 1 Thumb down 1
  • old horse on Jul 17, 2016 at 1:51 am

    P2 achieve P1 target of 100K in 6 months!

    Like or Dislike: Thumb up 11 Thumb down 0
  • horrayooi on Jul 18, 2016 at 9:39 am

    Good specs overall except the 4 speed auto. Next upgrade to CVT with torque converter and you have a
    winner. Don’t forget to add temperature gauge to your dashboard to your next upgrade. Don’t be infected by the Vios and City disease which don’t have temperature
    gauge.

    Like or Dislike: Thumb up 3 Thumb down 0
 

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