According to second international trade and industry minister, Datuk Seri Ong Ka Chuan, Proton’s collaboration with a foreign partner will allow the national carmaker to produce better quality products and enable it to be more competitive in the market.
In the report by Bernama, he added that the collaboration will be beneficial as it would bring in funding to support Proton’s research and development efforts. “If we work with big players or big countries, the quality of our cars can be competitive with the help of other international brands,” he said.
Ong added Proton was free to make its own decision on the matter, and that the government will not interfere in the selection process. During the launch of the new Proton Saga, it was revealed that Proton’s owner, DRB-Hicom, had shortlisted five proposals from foreign bidders looking to own a stake in the national carmaker.
DRB-Hicom CEO Datuk Seri Syed Faisal Albar revealed at the time that the foreign partner must be a strategic, cooperation and cultural fit with Proton. He added that a decision will be made by the middle or first quarter of next year.
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AI-generated Summary ✨
Comments on the blog post about Proton becoming more competitive with a foreign partner reflect skepticism about Proton’s current capabilities, outdated models, and management issues. Many express hope that a partnership with Geely or Renault could bring technological improvements, better design, and long-term stability, citing Volvo’s success under Geely as a positive example. There’s criticism of Proton’s reliance on old engines, slow model updates, and domestic policies hindering competitiveness. Some see past partnerships as failures, fearing repeat with new alliances unless significant changes occur. Others question government involvement and call for a professional corporate culture to elevate Proton’s global standing. Overall, sentiments suggest that with the right foreign partnership and internal reforms, Proton could improve but remains a work in progress.