At today’s 600,000-unit production milestone event at its Pegoh plant, Honda Malaysia also announced that despite the challenging market situation over the past year, it had surpassed the 100,000 unit sales mark in a current financial year (April 1, 2016 to March 31, 2017).
The final numbers will only be revealed once March comes to an end (which is tomorrow), but the current impression already eclipses the 2016 financial year sales figure of 91,533 units. The company added the 100k unit achievement will mark a successful and strong first quarter in 2017 for it.
Meanwhile, the new Honda BR-V – which was introduced here in January – is going great guns. In the first month, it received 4,000 bookings, and by February, it was reported that it had reached the 7,000 mark.
Earlier this month, this had swelled to 8,500 units. Today, the company revealed that the seven-seat offering with MPV functionality and SUV styling has achieved almost 10,000 bookings and more than 5,200 registrations since its launch.
The numbers are good enough to propel it into becoming the country’s best-selling vehicle in the MPV and utility segment. At today’s event, Noriaki Abe, Honda Motor’s COO of regional operations (Asia & Oceania) and president/CEO of Asian Honda Motor, revealed that the BR-V had taken the No. 1 spot in the segment for February 2017, outselling national offerings such as the Perodua Alza. No official numbers were however divulged.
The company also revealed new booking figures for the City facelift, which was launched earlier this month. In the first 10 days of it going on sale, bookings had reached the 2,000 unit mark, and as of today, it reported that number has risen to 3,000 units, 50% more than its monthly target.
Abe also commended Honda Malaysia for its number one spot in the non-national segment and being number two in the overall TIV list, and made special mention of the company’s market share performance from a global perspective.
For the first two months of 2017, Honda Malaysia was ranked first among all Honda automobile operations worldwide in terms of having the highest market share. It had a 19.2% market share in the country in January, and 18.1% in February. Last year, it was second in the automaker’s global automobile operation network in terms of market share ranking.
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Hello UMW, how about Sienta? Tak laku kah? Kahkahkah!
Bye bye to umw and nissan mpv market
Everyone knows you won’t go wrong with sushi cars already. Everyone knows it. Getting the miserable Ertiga or Exora is your life long mistake.
LOL Ertiga is Sushi car, its a rebadge Suzuki.
Reconditioned Toyota Wish sold more than Toyota Sienta hahaha
As long as UMW Toyota remains complacent, Honda Malaysia will conquer the field. Well played, Honda Malaysia and hopefully you won;t be infected withe UMW Toyota’s pride syndrome.
Honda…manufacturer of low cost cars for the masses…now getting even more merrier..
So honda now no.1 , RV for Honda gonna be stronger than Toyota.
Higher demand = higher RV
So, Sayonara Toyota.
What Goes Up, Must Come Down.
Yeah. UMW Toyota, next time, think b4 u want to sell a RM250k vehicle with just 2 airbags and no VSC/traction control. Thats your Previa!!!
Actually what can UMW sell nowadays?Avanza,Rush,Vios,Innova,Sienta,Altis,Camry all forgotten.Hybrids no longer relevant to this land due to price.Only Hilux can sell.Should change to UMW Hilux Only Motor Sdn Bhd.Honda pls bring Ridgeline pick up truck then UMW can sell nothing.Serve you right UMW.. Remember last time you bully me? I never forget.
Lol. Nice comment
The Honda Ridgeline is actually a Sport Utility Truck which has over 200 horses under the hood, which means it is not in the same class as the Toyota Hilux
If Honda Cooperation introduced i-Dtec 2 litre or above engines for Ridgeline, it will same power like hilux, navara, ranger, etc.
The Navara 2.5L also has more Power compared to the new Hilux 2.8L on Nissan 188hp versus Toyota 177hp. I guess Toyota wouldn’t even in the same class as the equivalent sized pickup trucks. If Honda ever made it into the mid-size pickup truck segment for the Asean countries, imo Toyota would had a real tough time to deal with it.
How is this possible? BRV is double the price of Ertiga and yet, Malaysians don’t mind spending more money to buy a BRV than an Ertiga?
No wonder, 1 year launched already, I have not seen a single Ertiga on our roads.
Ertiga is rubbish. People are smarter these days
The problem is the purchaser of BRV think the ER-3 is of lower quality. That is why Not many are on the road. The sales does not lie. The people who buy the BRV think the BRV is a Better buy hence BRV sold by the thousands already.
Brv is a low cost car for 3rd world country lor…
Brv is also a 3rd world country car. You wont find it in Japan. You can only find HRV which is Honda Vezel in Japan
True bro but Honda is the Toyota of 10 years ago..people who buy the think it’s a luxury to be having the H badge. and are fiercely brand loyal..look at the war civic owners are having with everybody else all over the internet..one idiot commenter on another site even said the 1.5 engine in his civic can beat 2.5 car…. they are super shiok sendiri..now godcar is honda civic and god mpv is this junk…….beg borrow or steal x kisah. 9 year loan also nvm….
Congratulation, U have just bash/look down on the thousands people who bought BRV. Hope U are happy now.
Of course syiok sendiri, the only Japs C-segment turbocharged car.
No other C-segment japs can outclass the Civic now.
Honda should thank all the bashers who bash toyoda up down left right for years. If not, Honda cannot be no.1 non-local best seller car
Malaysia is no 1 in the world? That is showing ppl in other countries are not easily fooled.
Thanks to Sam Loo the sales man who spoiled the Toyota brand. Wonder if his job is still secure.
Honda, The Power Of Branding and Marketing!
Malaysian driver’s benchmark mindset ” Honda is the best one!” (only in Malaysia, bro). Hehehehe
Innovative and trendy won the users heart, good marketing plan.
Kudos Honda Malaysia. Truly well deserved. All your strategies, planning and hard work has paid off. The way you handled the Takata airbag recall has also reassured current and future owners. This is the result of establishing a local presence and not using a sole distributorship.
hope not..we love Honda
I know bread and butter cars are essential , but it’ll be nice if Honda Malaysia willing to take risks and introduce us to some fun cars too….
say….civic si sedan ? or s660…
i want dat s660…..
Honda aku No. 1…huhhuhuhu
In this day & age, there is no correlation with Honda Malaysia’s record sales and brand loyalty. These record high sales figures are attributed to (a) offering the right segment of vehicle at the right price (bang for your buck syndrome). (b) the competition (may not) offer the right segment of vehicle at a competitive price. Example: Toyota don’t (currently) offer an alternative to HR-V, Proton or Perodua don’t offer an SUV.
If u look closely, there is no reason not to buy honda. The cars are well priced and well equipped. RV is decent. Service is relatively easy. Design and quality is solid. If one thing that was a turn off last time is the service interval (5k) even that is no more. Malaysian is not stupid. Since cars are pricey here people buy sensible cars and honda fits the bill nicely (unlike others..).
Perodua, listen to me. Your next Alza has to be like the BR-V; an MPV with jacked up, SUV styling. Don’t be like dumbo proton introducing yet another MPV in a market screaming for SUVs. Mana ada ayah kacak dan mak stylo nak beli MPV sekarang, that ship had sailed a long time ago.
wow.. malaysians are having it so bad. Its so pathetic that the horrible br-v is the best selling mpv.
Honda Msia has been doing good all along by offering 6 airbags in all its line but it has gotten complacent recently with the BRV which has only 2 airbags. Show your concern for Msian’s safety and your flag will fly high. If you offer vehicles with 2 airbags, no VSC and lousy handling, u will be in the same fate as the other brand.
Org laiin sibuk buat bisnes tp ada satu sykt tu sibuk cari foreign partner.Heyy. Dah nk masuk April pn masih x dpt.lg.
Cari foreign partner also untuk bisnes, no?
I saw one BRV yesterday . Almost puke looking at the mismatch of design . Wow Honda , ops you did it again !
I’m curious, so proud ah, U drive what car, Ms. Magane? Very terror one ah?
I drive a 2011 Megane RS Cup . Loan all paid . Awaiting for 2018 Megane RS with 300bhp . That’s a proper driver’s car . What car do you drive Nong ? Honda City ka ? Syhhhhhh
if one cant afford a Merc, get a Honda.
Honda Ex5
Honda offered great designs and enough kits – especially safety equipment -at affordable prices plus it’s uncanny ability to gauge what the market wanted (BRV for example- love it or hate it, obviously strikes a chord with the crowd wanting a reasonably priced, spacious and economical runabout). These were the main drivers of its sales. Long term reliability however will determine it’s future going forward. But for now…good job Honda.
Is the tittle correct?
100,000 vehicle sold in 3 month ?
Bob, please read the article. You might get your answer there.
..in a current financial year (April 1, 2016 to March 31, 2017)
It’s 1 year, from April last year to now
Too lazy to read the whole article, is it? 100k sales for Honda Malaysia’s fiscal year of 01/04/2016 to 31/03/2017.
Yes Honda. You created history, please don’t become history. As like UMW.
The BR-V is filling in a gap for 7 seater MPV. Not many people can afford a Vellfire or need its bulk. The Innova’s styling is just meh and quite pricey too. The Alza lacks power and too low-end for some. The incoming new 7-seater CR-V might do well also.
More 6 seater, like Alza
Bring in Ridgline this year and Mobilio next year…
Meanwhile, garbage Proton can’t sell over 6000 units a month.
Err. their sales have alwiz been above 6k monthly
Well done & good job
Now a day, buy Perodua and Honda better! Reliable and Good RV!
P2 no 6 airbags, P1 better
Yeah.. Proton better. But old engine (CamPro VVT 1.6) and sluglish gearbox (CVT Punch) make the Proton can not sale!
Honda do a good job because they offer wide range of products to customers. Hopefully next year they offer pick up truck to take on Hilux, D-Max, Navara, etc
This happened only after the Japanese people stepped in. Honda Japan got fed up with the way DRB handled the sales and marketing strategy. U will realised this when Honda started to sell low spec Jazz with steel rims, and brought in HRV and BRV alongside city, civic and accord. That exact same strategy Toyota did some 10-15 years ago – widened the showroom line up. Honda did it slightly better though. Homework well done.
Because of this, Honda facing quality issues…..Please ask the Honda owner..e.g. HRV and Civic.
Syhhhhhh…don’t say too loud in case Honda fan boys could hear that . Honda is the Mercedes of Japan . Lol
Honda working hard to make what the consumers want, Toyota working hard to cut cost. CH-R announced 2 years ago, Malaysia still need to wait until 2018 and its overpriced and underpower. I hope Honda will CKD odyssey and lower down the price, compete with Kia carnival.
VTEC sudah bukak . Give way give way !!! Lol
For some reason, Honda’s main competitors, Toyota and Nissan especially, seem to always be a step behind.
Toyota has the right product lineups but fails to equip them adequately until recently. Innova & Sienta’s features are decent, but their looks are pretty divisive, like the BRV. Wonder if they can get the CHR right.
Nissan ridiculously only offers 2 airbags for the X-Trail and would’ve benefited tremendously if they had CKDed Qashqai, which could’ve given HRV a good run for its money.
Mazda’s reluctance to CKD the CX3 reduced their sales potential, but I believe their lack of interior space across their models do cost them some sales as well.
TBH, Honda did not do anything outstanding; they just minimize their weaknesses. Their products are generally known to be “all-rounder”, which perhaps makes them easier to live with.
well said bro
Hi sir,
I am research about Malaysia SUV market , would you please tell me how to find the sale amount of every SUV in 2017?