Mercedes-Benz Malaysia (MBM) today announced its performance results for the first half of 2017, with relevant numbers being a total of 5,913 vehicles delivered and 61,850 vehicles serviced by its after-sales network in the first six months of the year.

Compared to the first half of 2016, the sales numbers are marginally off the pace set in the same period last year, when 6,017 units were shifted, but MBM is expecting to remain on track for another record year in 2017. The sentiment is aided by its performance in June, when it recorded its best-ever month, driven by strong demand for its locally-assembled W213 E-Class.

The 1H sales numbers were led by its locally-assembled saloons, namely the Mercedes-Benz C- E- and S-Class, which shifted a total of 3,663 units during the period. The W205 C-Class provided the lion’s share of volume, with 2,075 units sold. This was followed by the E-Class with 1,358 units and the W222 S-Class, with 230 units delivered.

The brand’s SUV offerings chipped in with 1,233 units, while its compact car brigade contributed 739 units to the total. As for the aspirational Dream Cars range, a total of 268 units were sold in the first half of 2017.

The period also saw MBM launching a total of five dealerships, bringing the number to 31 nationwide. Outlets that opened this year were the Hap Seng Kuching Autohaus, Cycle & Carriage Bintang Cheras Autohaus, Hap Seng Bukit Tinggi Autohaus and the Mofaz Kota Bahru and Kuala Terengganu Autohauses.

Aside from new outlets, the company has launched 11 models in the first half of the year, notably six AMG 43 models at a go in May (the C43 sedan and coupe, GLC 43 and GLC 43 Coupe, SLC 43 and E 43) Eight more vehicles are set to be introduced before 2017 is out – the upcoming arrivals will consist of four variants, two special editions and two new models.

The briefing today also highlighted fresh approaches initiated by MBM to engage customers and offer them a more personalised experience. New contact points include OneWeb by Mercedes-Benz, which provides a one-stop integrated state-of-the-art web platform that facilitates the needs of both new and existing customers.

The platform, combined with the workings of an online test drive booking system and online service booking, allows customers to reserve a particular model they are interested in for a test drive or make a workshop appointment online any time.

There’s also the Mercedes-Benz Gallery, which gives potential customers’ freedom to explore the brand through an immersive mobile virtual reality experience and interactive digital signage.

Elsewhere, MBM is introducing SalesTouch, a mobile sales tool that will enable the brand’s product experts and sales consultants to provide customers with real time information. This will include virtually customising their Mercedes-Benz car according to desired specifications and provide a real-time update on the car’s availability.