Mercedes-Benz Malaysia posts record Q3 2018 results – 10,143 units sold year-to-date, 16% jump over 2017

Mercedes-Benz Malaysia posts record Q3 2018 results – 10,143 units sold year-to-date, 16% jump over 2017

Mercedes-Benz Malaysia (MBM) announced its performance results for the third quarter of 2018, and the figures appear to solidify Stuttgart’s position as the market leader of the premium segment. The company has already crossed the 10,000 unit sales mark this year with a total of 10,143 vehicles finding homes from January to September.

This represents a 16% jump compared to the same period in 2017, so the brand is well on its way to reaching another record year; its market share for the third quarter has also jumped 0.2% to 2.5%. This boost likely has much to do with the tax holiday period of zero-rated goods and services tax (GST) between June and August this year, which resulted in price drops across the board.

Making up the bulk of the sales were the range of locally-assembled C-Class, E-Class and S-Class sedans, of which a collective 6,344 units have been sold so far this year, a massive 21.1% increase compared to last year. Meanwhile, its premium SUV range – comprising of the GLE, GLS and the locally-assembled GLC – racked up 1,960 units of sales, a jump of 3.4%.

Mercedes-Benz Malaysia posts record Q3 2018 results – 10,143 units sold year-to-date, 16% jump over 2017

Following close behind is the premium compact car range, the A-Class, B-Class, CLA and GLA, with 1,268 units sold – an increase of four percent. But by far the biggest growth came from the company’s so-called Dream Cars range of high-end luxury and AMG performance models, which leaped 40% to 570 units sold. The company aims to continue its sales momentum with the launch of six new models in the fourth quarter of the year, including the new A-Class this month and the facelifted C-Class later on.

Elsewhere, MBM’s dealer network also saw a 16% increase in throughput, servicing a total of 109,927 vehicles across 31 service centres. The company also claimed that it has again achieved the highest customer service index (CSI) in Southeast Asia.

Last but not least, the company’s finance arm, Mercedes-Benz Services Malaysia (MBSM) has now reached a serviced portfolio of over RM2.5 billion, and is currently financing four out of every 10 Mercedes vehicle sold in Malaysia.

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • As inflation is raising and income increasing for the last 20 years, it’s amazing that luxury car price has not increased for the last 2 decades… The purchasing power to buy a Merc now is like buying a Camry or Accord 20 years ago.. no wonder luxury car sales are increasing these days…

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