Bookings for the Perodua Aruz have now climbed to 14,000 units since its launch in January, and the automaker says that it has delivered 4,000 units to buyers so far. Earlier this month, the company revealed that bookings had reached the 13,000-unit mark, so around 1,000 orders have come about in the two weeks since then.

“This favourable reception by the Malaysian public both humbles and encourages us to work harder to improve our delivery times and serve customers better,” said Perodua president and CEO Datuk Zainal Abidin Ahmad.

The automaker is also looking to gain more traction in East Malaysia, and aims for the Aruz to help it realise its ambition. “Perodua is targeting to expand further its East Malaysian market share from 40% currently, and the Aruz will spearhead that expansion in this SUV-popular region,” he said.

The company is currently showcasing the SUV via a Perodua Aruz TransBorneo Convoy event. Six units of the SUV are making their way from Kuching to Tawau on the 1,500 km-long drive, which began on March 16 and ends on March 22.

Along the way, the convoy will be calling at major cities including Sibu, Bintulu, Miri, Kota Kinabalu, Ranau and Sandakan to engage with local communities and councils, allowing people to get up close to and experience the new Perodua SUV.