A new Proton 3S dealership has opened in Seremban, Negeri Sembilan. Featuring Proton’s new corporate identity and colours, Setia Auto Drive is a RM3 million facility located in Galla Industrial Park, which has become quite a popular location for car dealerships.

Easily accessible from the North-South Expressway, the new 3S centre is only a five-minute drive from the Bandar Ainsdale toll plaza and the Seremban-Labu exit. Amenities include free WiFi and a customer lounge with laptop charging. The new outlet has six bays, six service hoists, nine dedicated sales staff and eight service staff.

“The news on Proton’s development is really encouraging and exciting. It is evident that consumers have a changed perception of the brand now. It used to be that people shy away from the brand, but now, people are talking differently. For me to be part of the brand is most fulfilling. Apart from it being a national car, the new models from Proton offer better safety features and up to-date technology,” said Datuk Yap Kat Boon, Setia Auto Drive director.

“At Proton, customers remain our main priority. We want them to walk in to any Proton outlet and enjoy a substantial level of customer satisfaction. With 79 outlets operating as 3S/4S nationwide, we would be able to serve all our customers’ needs extensively all under one-roof,” said Proton CEO Dr Li Chunrong.

Proton has seen encouraging sales growth of late. The company sold 7,011 units last month, which contributed to a 50.2% year-on-year growth in the January-April 2019 period. The X70 has been the main contributor – the SUV has racked up over 27,000 bookings so far, with 11,133 units delivered since launch. The recently-launched 2019 Iriz hatchback and Persona sedan have received 4,000 bookings from two months of pre-launch activities.

“The outlet upgrading has allowed existing and new customers to see Proton differently. This feat was made possible by the concerted effort from all, from our dealers, vendors and staff. I’m even happier to announce that we have shifted our position from the number three spot, to claim the number two spot for the first time in 37 months. My hope is for us to maintain this position till end of the year,” a bullish Dr Li added.

Proton’s May 2019 promotion is offering savings of up to RM4,000 for the Iriz and Ertiga, and RM3,800 for the Saga.