Proton has organised a nationwide competition for university students, challenging them to come up with the most creative way to market the Proton X70. The automaker says that it is seeking to find students with leadership qualities to lead meaningful marketing campaigns for the SUV.
The “Intelligence that Inspires Challenge” competition aims to find out not just how creative young minds are at coming up with marketing ideas for an automotive subject, but will also explore their execution capabilities with regards to large-scale marketing campaigns.
The contest – which is organised in partnership with the education ministry – began in April and will run until end-July, and is divided into three stages – an Elimination Round, Semi-Final and Final. A total of 51 teams from 20 institutions of higher learning across the country registered for the competition.
The initial stage required the teams to develop a marketing plan to maintain the leading market position of the X70 as well as explore how the automaker can create a better engagement with the public. The number of teams were whittled to 19 for the second stage of the competition.
The finale will take place on July 23 at the automaker’s Centre of Excellence in Shah Alam, where competitors will be judged by a panel of experts, which includes our man Hafriz Shah.
To be crowned as champions, contestants will have to plan and deploy their campaign for the X70 in the city where their university is located in, as well as organise and execute an entire community relations event in their respective city and/or districts. In addition, they are also tasked with preparing an executable sustenance plan that cements the SUV’s sales leadership in various cities across Malaysia.
Proton CEO Li Chunrong is looking at the competition to unearth hidden gems. “I strongly believe that leadership is cultivated from a young age, and so through this competition we hope to provide the opportunity to our next generation of leaders from established universities in Malaysia to shine on a national level and equip them with the skill-set to excel in the corporate world,” he said.
“We also hope to instil strong communication skills among our young contestants as this is the foundation to working effectively in a team,” he added.
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Local uni graduates excited over anything Proton ..
Except this time they are excited over Proton & Razer.
P1 is smart to get the attentions of the younglings. When they graduate, many r looking for new cars like Saga, Persona and Iriz and alredi we see this strategy is working with 14k bookings. Oso they r influencing their parents and relatives to buy more exp X70, where booking is reaching 35k. And those middle income students have something to go for when X50 is release this year, just in time for a grad present by parents. Alredi the Razer tie up has grab their attention like no other. This time their marketing really is spot on.
https://paultan.org/2017/03/21/70-graduan-universiti-tempatan-pilih-kereta-jenama-import-berbanding-proton-ceo-proton-edar/
A lot has changed over the last 2 years. Graduates used to not like Proton cars but now they are flocking towards it. Keep up with the times, kid.
https://paultan.org/2019/06/10/proton-sold-10611-units-in-may-highest-in-46-months/
So sad Proton marketing team cannot market their cars well so need to give the university students to do their jobs. I advise Proton to have a game changing inspection in office and investigate what is going on with Proton marketing team.
Better than to spend money on some 4th rate troll who only know copy pasting and come out with stupid names as dupe.
Paul Tan really should be more proactive to monitor or use AI to detect and track such copy pasting BS comments. It’s a chore to skip all of his comments especially when he starts to converse with his own dupes. Solve the problem permanently and we all would gain back our peace in this forum.
Just STOP Yb Kunta Kinte.
I also agree with you
Another Good work from Proton. This is the reason why Proton will be making more successful due to contributing more on marketing competition that creates marketing ideas to make more attractive to the consumers for making Proton Sales even higher. This project was done by university students.
It also help exposed these young generation to real environment and prepare them better. Lets face it, quality of local grads is too low these days be it from any Uni.
Most of them just cant grasp the reality of working environment.
Its not that the education environment has changed but its the working environment that has evolved into an ugly dog eat dog world, moreso in Chinaman companies.
P1 becoming hotter & hip with young generation, just like why Razer oso team up with P1. Go go go P1!
P1, Geely, Mesidis, VolvoCar, Volvo Trucks, Lotus, L&C, Polestar, SMART > all
Proton caring for the future of Malaysians, dulu kini selamanya. Kudos!
It be interesting to see what these youngsters come out with. Sometimes traditional marketing can only go so far.
Just like how the online RM99 promo booking. That took Proton by surprise. They never expected the response, thinking the traditional brick & motar showroom was the way to get sales.
At 99 ringgit to book a car, they fully knew it would be hot. They just didn’t foresee it would be THAT hot!
I think the online booking was a success for P1. Now, even Honda is doing RM1 limited bookings for their cars on platforms such as Shopee.
A picture speaks a thousand words. Where else can we find better pictures to showcase the ethic diversity of our glorious educational institution?
Can the minority accept single stream education first?
“Customers are very satisfied with the SUV and are very impressed with the level of technology and features at that price point.
“Our next best seller is the Persona, followed by the Iriz.
“We are also expecting the updated Proton Saga in August,” said Lim.