BMW Malaysia has introduced the BMW Elite M Card, offering a new level of exclusivity for owners of BMW M and M Performance vehicles purchased via official channels in Malaysia – for our market, this will be the X2 M35i, and then the M2 onwards. This is a privilege programme which is in addition to the benefits enjoyed by holders of the existing BMW Privileges Elite Card.

Given the performance slant of the M sub-brand, holders of the BMW Elite M Card will stand to enjoy local and regional M Track events at prices exclusive to cardholders, who will also get to partake in BMW driver training events and purchase BMW lifestyle merchandise with additional discounts.

Further benefits include priority for service appointments and Reception at the Car (RATC) service at all BMW M service outlets and BMW M dealerships, along with loyalty discounts for repeat BMW M customers as well as a dedicated page within the BMW Group Loyalty+ mobile app.

These perks come in addition to features already available to BMW Privileges cardholders, which include a five-year, unlimited mileage warranty with free scheduled service, a BMW 24-month tyre warranty programme for run-flat tyre-equipped models, BMW Roadside Assistance and Accident Hotline, the aforementioned BMW Group Loyalty+ mobile app with the BMW White Card and BMW Excellence Club membership programmes and BMW Service Online.

A core element of BMW M model ownership is the driving experience, and our man Gerard Lye has sampled a variety of the high-performance models courtesy of the BMW M Track Experience earlier this year; read about his findings with the slew of delectable machinery, here.

GALLERY: BMW M Track Experience 2019