Proton Exora production ends: 14 years, 196,583 units

Proton Exora production ends: 14 years, 196,583 units

The time has come: production of the Proton Exora has come to an end today, as revealed by a photo coming out of the national carmaker’s Medium Volume Factory (MVF) bearing the words 14 years, Last MPV Exora, #196583, 18/10/23 and TQ Proton. What a run for the country’s first homegrown MPV (the Juara and Perodua Rusa were rebadged vans).

UPDATE: Proton has confirmed that the Exora’s production run has ended. Figures above are official.

Developed under the codename P6-20A and named via a public competition (not without its own controversy, no less), the Exora was first launched way back in April 2009. So yes, it has been a long 14 years for the MPV, and it’s now finally being retired after a production run of 196,583 units. That’s more than enough to take Malaysia’s C-segment MPV sales crown year after year after year.

The Exora has gone through countless updates and alterations through its lifetime. Its cheapest-ever form was the RM56,888 Standard MT from 2015, while it topped out at RM88,998 for the six-seater Exora Prime in 2011 (now this one had captain seats 12 years before the X90!). Currently wearing its third different set of Proton logos, the 2023 Exora is priced between RM62,800 and RM69,800.

2009 Proton Exora on left, 2023 Proton Exora on right.

Initially launched with a rather weak naturally-aspirated CamPro CPS engine for its considerable weight, the Exora became the very first Proton to feature a turbocharged engine with the CamPro Charged Fuel Efficiency (CFE) introduced in the Exora Bold in 2011. Speaking of, the CFE also saw its long production run come to an end just last week.

Customers endured a love/hate relationship with the turbocharged engine, especially with its thirst for fuel and seemingly never-ending oil cooler hose (OCH) issues. The latter was officially recalled in 2016, though its problems persisted through multiple revisions even as recently as 2022.

On a happier note, the Exora was awarded a four-star Australasian New Car Assessment Program (ANCAP) crash safety rating in 2013. Widely regarded as a far more stringent test than the local ASEAN NCAP, the result was certainly impressive for its time.

2010 Proton Lekiu SUV Concept on left, 2015 Proton Pick-up Concept on right.

The Exora also spawned Proton’s Range Extender Electric prototype in 2010, while its platform was used to underpin 2010’s Lekiu SUV Concept and the Pick-up Concept in 2015. The year 2019 even saw an autonomous-driving Exora being showcased in Putrajaya. Now, the MPV is truly living up to its multi-purpose moniker, being used as a mobile EV charging van by Gentari.

Clearly, through many ups and downs, the Proton Exora has had a long and fruitful life. Take a bow, Exora, and enjoy retirement – you definitely deserve some rest.

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Hafriz Shah

Preferring to drive cars rather than desks, Hafriz Shah ditched his suit and tie to join the ranks of Malaysia’s motoring hacks. A car’s technical brilliance is completely lost on him, appreciating character-making quirks more. When not writing this ego trip of a bio, he’s usually off driving about aimlessly, preferably in a car with the right combination of three foot pedals and six gears.

 

Comments

  • Rambo on Oct 19, 2023 at 12:52 am

    196,583 sold in 14 years are poor sales. Fuel consumption also high.
    Even 1st model junk alza sales are over 400K in 12 years.

    Like or Dislike: Thumb up 27 Thumb down 120
    • Jaguh Global on Oct 19, 2023 at 8:48 am

      PERODUA ALZA: Popularity over the Years
      Data as of 31 Aug 2023, 23:59
      Note: This data is based on the year the car was registered with JPJ, not the year it was manufactured

      Since 2000 – 444,211 units

      https://paultan.org/2023/09/13/data-gov-my-now-offers-jpj-registration-data-check-out-how-popular-is-your-car-by-monthly-registration/
      https://data.gov.my/dashboard/car-popularity

      Like or Dislike: Thumb up 9 Thumb down 42
    • Roti john on Oct 19, 2023 at 9:19 am

      After 14 years, finally the Exora is completely Game Over. Soon all Proton original models will be Game Over also

      Like or Dislike: Thumb up 24 Thumb down 41
    • Rahim on Oct 19, 2023 at 10:34 am

      Ini semua salah Geng balik kampung pakai Alpad velfire. Take pandang pon exora.. kikikih

      Like or Dislike: Thumb up 44 Thumb down 83
    • Muhammad Hijab on Oct 19, 2023 at 1:31 pm

      smart consumer wants fuel frugal car will never choose a minivan (mpv), the smart choice always is a sub-compact hatchback car ok

      Like or Dislike: Thumb up 8 Thumb down 26
    • Casual reader on Oct 23, 2023 at 8:50 pm

      The undefeated MPV king. Long live the king! Long live the Exora name!

      Like or Dislike: Thumb up 3 Thumb down 0
  • KHChan on Oct 19, 2023 at 8:27 am

    Owned 2 Exoras, they have served well for more than 10+ years. Hoping to get 3rd one. Too bad, they ended the production. Am not going to pay more than RM70k for MPV from P1/P2. They are supposed to be people friendly (on the wallet). X50/70 is overpriced, expensive parts. Originally wanted to get Ertiga, but there is no longevity when it comes to P1. So, am not going be some guinea pig. Will wait for at least 5 years for any new model and see if it’s still selling well. You probably don’t want to get a “cold” model and then stuck with expensive or difficult to find parts. Will probably stick to Saga (RM40k range). Parts cheap/affordable. Until the “saga” ends. Then probably goes for anything within RM40k range. That’s the reality of rising cost. No point getting anything higher than RM70k (for MPV) from P1/P2. It’s just a car to get from point A to B.

    Like or Dislike: Thumb up 76 Thumb down 160
  • With 179,724 registered in Malaysia, that means less than 10% of total volume was exported.

    Like or Dislike: Thumb up 3 Thumb down 4
  • This probably marks the end of the road for the MVF plant as well that kicked started with the Waja in 2000.

    Could Saga production be moving to Tanjung Malim?

    Like or Dislike: Thumb up 5 Thumb down 0
    • Raja Kamarul on Oct 19, 2023 at 1:13 pm

      This is general knowledge. They’re fully in TMalim by 2017.

      Like or Dislike: Thumb up 6 Thumb down 0
  • Bob Mal on Oct 19, 2023 at 8:36 am

    Wow Proton launches the Exora since 2009 and the Exora Turbo engine in 2012 but then only provide fix for the oil cooler OCH on 2023 few months before retiring the car WOW brilliant market strategy and economics one should learn how to waste Money.

    Like or Dislike: Thumb up 9 Thumb down 31
  • Ur moms car on Oct 19, 2023 at 8:50 am

    I dunno but the sales are pretty low considering its being sold for 14 years
    So the sales is the main factor why proton kept the exora in production for a long time because parts masih banyak and tak luak lol

    Like or Dislike: Thumb up 7 Thumb down 19
  • Proton naib juara on Oct 19, 2023 at 8:55 am

    Syabas, even kereta banyak problem pun telah menyumbang sebab tak jual mahal.

    Like or Dislike: Thumb up 8 Thumb down 19
  • yes, alza is the best b40 mpv.
    cheap like junk, low fuel cost, cheap to run.

    Like or Dislike: Thumb up 12 Thumb down 46
    • Hua Yu on Oct 19, 2023 at 3:52 pm

      Best for 40s
      I traded in my old Nissan Livina to this,

      Happily cruising with it, no regret with the Elsa
      More comfortably and relaxing drive, better handling and fun than my old car.

      Like or Dislike: Thumb up 8 Thumb down 29
      • lol, uncle like you need to say obvious thing ka?
        livina is also dinosaur model like exora.

        Like or Dislike: Thumb up 2 Thumb down 4
  • Chong Or Pei on Oct 19, 2023 at 9:44 am

    You’d think they’d have a proper ceremony for this, instead of marker pen notes….

    Like or Dislike: Thumb up 13 Thumb down 17
    • Satria Neo, Inspira, Preve, Suprima, last gen Persona, last gen Saga all also didn’t have send off ceremonies.

      Like or Dislike: Thumb up 11 Thumb down 2
  • Raymond on Oct 19, 2023 at 10:02 am

    Make a good garbage bin.

    Like or Dislike: Thumb up 9 Thumb down 39
    • ESpender on Oct 19, 2023 at 3:54 pm

      Could make a cheaper 2 seater Panel Van though.
      Without sliding door does loose alot points for practicality,

      But for budget business, I think this could reach cheap cheap as RM49k?
      One can only continue imagine since it’s sudah R.i.P now.

      Like or Dislike: Thumb up 7 Thumb down 9
  • finally someone got back his spine on Oct 19, 2023 at 10:04 am

    Customers endured a love/hate relationship with the turbocharged engine, especially with its thirst for fuel and seemingly never-ending oil cooler hose (OCH) issues. The latter was officially recalled in 2016, though its problems persisted through multiple revisions even as recently as 2022.

    Like or Dislike: Thumb up 19 Thumb down 15
  • Sohai on Oct 19, 2023 at 10:37 am

    The Exora was not worldclass, nor was it perfect.
    But for me, it was much more Malaysian then the current crop of Geely based rebadged.

    I wish we would build on that experience and accumulate that know how, and Proton gives us the Exora second gen.
    This would be progress for me.
    Geely rebadge is a regreesion in terms of finally owning some intellectual property.

    Like or Dislike: Thumb up 27 Thumb down 50
  • Comparing JPJ registrations between Avanza (Toyota) and Exora (Proton):

    Avanza peeked in 2005 with 37k
    Exora peeked in 2010 with 26k

    Avanza over 20 years: 179k
    Exora over 15 years: 180k

    Like or Dislike: Thumb up 11 Thumb down 0
  • Famous " Malas Nak Jalan " symptom on Oct 19, 2023 at 12:38 pm

    Campro do have adequate power

    The failure to apply turbo ocharger, gearbox Transmissiom tuning properly is the real problem, As Good AS TRASH

    Proton engineering dept ada India ker cina ?

    Like or Dislike: Thumb up 7 Thumb down 18
  • nasi lemak on Oct 19, 2023 at 4:13 pm

    Most possible Exora successor is Geely Jiaji. Proton already secured it’s design alongside x70 & x50 in 2018, and NOW they about to take the Geely MPV.

    Wow wait so long after few years outdated Exora on sale until today.

    Well you can’t blame why these few years Exora so outdated. It’s same with Saga, Persona & Iriz unable update new features due to original Proton design, if want add new features, they will cost a lot and overbudget in production. These four original Proton cars are designed for budget customer.

    Unless these car got shared technology to other brands car, like rebadged car e.g. Perodua, there will different story they able save production cost.

    Still don’t know about the remaining three cars replacement, yet. Feels that Persona got suitable successor Geely Binrui.

    Like or Dislike: Thumb up 4 Thumb down 0
  • hazri on Oct 19, 2023 at 8:20 pm

    i usually see exora on the road drive really fast, cilok2 on highway. sometimes i ponder this is racing car or family car? because you are turbo? when i see exora behind me tailgating, i just give the way. not because i scare, but really sympathize with the driver. did he know exora sucks oil like water.

    Like or Dislike: Thumb up 3 Thumb down 6
    • exora express on Oct 20, 2023 at 4:16 pm

      berani beli, berani tanggung minyak.
      b40 beli alza je la, yg second hand murah lagi baik.

      Like or Dislike: Thumb up 4 Thumb down 0
  • Winsiton Poon on Oct 20, 2023 at 8:40 pm

    Good car give me no problem since 2013.
    Look better than the over hyped Avanza

    Like or Dislike: Thumb up 7 Thumb down 2
 

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