Perodua has posted a video on its Facebook page to explain the QV-E‘s much-maligned battery leasing programme. It reiterates much of the points you’ve heard before – battery degrades over time, Perodua takes responsibility for the battery’s health and environmentally-friendly disposal, resale value is protected because the car’s value isn’t tied to the battery.
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“When the EV battery isn’t your responsibility, you’re protected from the usual concerns of ownership”, says the caption, and one of the texts in the video says “most EVs come with battery worries. QV-E doesn’t.”
You will no doubt find a thousand ways to poke holes at this (for the uninitiated or to jog your memory, dive deep into the Perodua QV-E’s battery leasing scheme here – it is rather complex), but what has us scratching our heads most is the ‘guaranteed resale value’ part.
You see, as far as we’re aware, Perodua has yet to publicise how much it’ll buy back the car for after X years/X km (you can only sell it through Perodua Pre-Owned Vehicles). So while you don’t have to worry about finding buyers when you’re done with the QV-E, you don’t know what the resale value is going to be.
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Well-loved.
But when the P2 fangirl complained about the kenching manis Bezza..it took a storm of netizens' hoo haa,before they finally agreed to replace her defective unit.
Perodua,lu manyak kedekut..serve u right.the 800 juta Rm..just evaporated into thin air.
In life,be generous.
Well-loved.
Soon, you will see "How to screw up a company?" in self-help section in MPH.
if the QVE was priced (without battery) at RM40k, people would have gobbled the car up without even checking the battery subscription pricing.
IF you have the materials to make the Battery
300 a month × 12 months = 3600 a year
3600 × 9 years = 32400
This one haven't even factored in charging costs
But let’s be brutally honest: those microscopic sales figures are exactly the slow, painful market death this tragic financial trap deserves. Trying to pawn off an RM80,000 "budget" car where the buyer *never* actually owns the battery and is forced to bleed out an inescapable RM275 subscription fee every single month for nine years isn't car ownership—it's a hostage situation. It is genuinely a joy to watch the market collectively laugh at the sheer audacity of renting out a car's most vital organ. They named it the "Quest for Visionary Electric," but the only vision here is watching it rot on the showroom floor while the Malaysian public rightfully takes their money to literally anyone else.
No wonder Perodua's primary target market aren't even giving the QVE a second look!
Fast forward a few months, and hey presto, Toyota launches not one, not two but THREE EVs in Malaysia, including one rebadge, from Suzuki's catalogue in India.
Perodua must feel royally butthurt at this as they could have gone the simpler route and have a rebadged Suzuki. Instead, they spend truckloads to have a non starter.
Good game, Toyota. I see what you did, Daihatsu. Notty!
This is not a new issue. The Perodua Nautica was sold at 90k range if memory serves, and became somewhat a non-starter due to this same reason.
Why so stupiak?
Don't waste our time and more importantly your marketing department and resources (time, fund) to come up with whatever video/articles etc. on why "battery leasing" is better bla bla.
Or better still, don't push that Battery Leasing Plan to consumer. Give 9 years leasing plan FOC. If the owner wants to continue own/use it, then only just starts charging it. This I believe is interesting.
Perodua, don't push the cost of battery + insurance of replacing degraded battery to us. You should be confident with your design/quality, and you should be giving warranty instead of uplifting prices(to cover your cost/insurance/risk).
Stop selling on the fear of the battery lifespan because the owners will lose all resale value by the fifth year! If you add the monthly leasing cost, bankrupt lor
Maybe Perodua should have taken a page out of Toyota's and Nissan's playbooks and created an entirely new sub-brand, rather than just a model name. That would help shape the perception that it's worth paying that much for something that isn't just a "typical Perodua car." I'm no marketing guru, though, so I won't dwell too much on that.
The Proton-Geely strategy is working well enough for a "national" car, but it's not prudent for us to put all our eggs in one basket. I think that’s exactly why we started developing and owning our own BEV tech. It makes total sense in the long run, even if we hit speed bumps and "failures" along the journey. I’d much rather see Malaysia lose some money on this kind of technical project than spend it on building another phallic monument like Merdeka 118.
The government has already forked out RM800 million for this, so why not just go a bit further?
We are spending billions on RON95 subsidies, and that bill keeps ballooning every time global crude oil prices spike. Why doesn't the government convert and rebrand a portion of the RON95 allocation into an "Energy Subsidy" that can be used to offset battery lease costs? This stops local BEV buyers from feeling left out of government assistance just because they don't drive an ICE car, and it gives the M40 a real incentive to consider the QV-E.
We can restrict the subsidy eligibility by tying strict conditions to it—like requiring the vehicle to be assembled locally with at least 30% local content, blablabla... standard policy conditions. This ensures other carmakers won't benefit, making Perodua the sole beneficiary. We need to back them because the tech and patents will be ours, not someone else's. In the long run, we save massive amounts by not paying tech royalties to foreign brands.
We did something similar to protect local interest against BYD, so why stop here? Geely receives billions in subsidies from Beijing; why can’t Malaysia do the same for our home-grown champion?
With no end in sight for the US-Iran conflict, this move acts as a vital buffer for the medium term (the next 2 to 5 years), or at least until Trump's presidency ends in 2029. Granted, this timeline relies entirely on political stability and PMX staying in power. A new PM might be enticed to cancel battery subsidies just to erase a legacy project of PMX. But a hard deadline is actually a good thing—it gives Perodua a fierce incentive to re-evaluate and re-engineer their strategy. If they can't make the model sustainable by the time the lease support expires, they're on their own.
This QV-E project has given our local engineers invaluable experience in high-voltage BEV architecture. Are we really going to screw them and flush our RM800 million investment down the toilet just because the management made some PR and marketing mistakes?