2014 Mazda 3 Archive

  • Mazda 3 CKD – locally-assembled range to include hatchback, sedan; Apr/May launch, from RM105k est


    Here are some updates on the Mazda 3 CKD. We were previously told by a Bermaz source that the locally-assembled C-segment offering will be debuting in March, but that has been delayed slightly to April/May this year. It’s not just the sedan that will roll off the line at Kulim, Kedah, but the hatchback version too.

    Here’s how the range will look like. The sedan, launched in March 2014 as a CBU offering, will be offered in both “mid-spec” and “high-spec”, with estimated pricing of RM105k and RM120k, respectively. The five-door hatch will come in a single spec with equipment levels that are in between the sedan’s mid and high specs, and is expected to sell for RM120k.

    Equipment wise, the mid-spec sedan will have 16-inch alloy wheels, halogen headlamps and fabric seats. If that’s not what you have in mind, the high-spec sedan should satisfy – it’s specced like the CBU Japan car (18-inch rims, bi-xenon projectors), but with added leather seats, powered seat, auto lights and wipers, i-Activsense, head up display and reverse camera, among other things.


    The hatch will share the high-spec sedan’s 18-inch wheels, xenons, shift paddles and reverse camera, but the seats are fabric and there’s no powered seat and i-Activsense. Keyless entry with push start button should be standard on all CKD 3s.

    In the safety department, expect six airbags (front, side, curtain) and Dynamic Stability Control (DSC) across the board. The Mazda 3 is powered by a 2.0 SkyActiv-G engine with 162 hp and 210 Nm, paired to an in-house six-speed automatic gearbox.

    The RM105k entry price is attention grabbing, and the RM120k high-spec sedan appears to be very good value next to the RM139k CBU car, and with added kit, too. The hatchback is a welcome addition for the more sporty-minded; and as we saw from the Mazda 3 MPS renderings and dressed-up Bangkok 2014 showcar, it doesn’t take much to make it look like a hot hatch.

    Mazda 3 Sedan (CBU)

    Mazda 3 Hatchback

  • Mazda 3 CKD expected in March, including hatchback!


    Last month we cited a CIMB research report which revealed a slew of details on upcoming Mazda models for Malaysia. Now a source from Bermaz has told us that the locally-assembled (CKD) Mazda 3 is indeed heading towards a March launch, and guess what – we can expect the curvaceous hatchback too!

    According to the earlier report, Bermaz has already test-assembled eight units of the Mazda 3 at the Kulim, Kedah plant, and as a result of local assembly, the C-segmenter is expected to cost under RM100k for the mid-spec variant and under RM120k for the high-spec, considerably undercutting the RM139k asked for the current CBU sedan, which is in Mid Spec trim.

    The 2.0 litre SkyActiv-G petrol engine and six-speed auto are expected to carry over (rumoured plans for the sub-RM90k 1.5 litre model are said to be shelved so as not to eat into Mazda 2 sales), but what about specs and equipment?

    mazda3-driven-australia 098

    Will toys like the central rev counter-digital speedo instrument layout, head-up display, dual-zone air-con and cruise control feature on the high-spec variant, and will the mid-spec lose anything in CKD translation?

    The hatchback should be interesting – differentiating it from the sedan, apart from the obvious, is a black rear diffuser-like element, out of which poke twin tailpipes. The hatch is 120 mm shorter than the sedan, but shares the same cabin dimensions. The boot holds 308 litres compared to the sedan’s 408.

    In Japan and Australia, the hatch and sedan are priced the same, pretty much spec-for-spec – like how it is with our Mazda 2 hatch and sedan. Could the same happen with our CKD Mazda 3?

    Malaysian-spec Mazda 3 Sedan (CBU)

  • 2014 Mazda 3 2.0 Sedan launched – CBU, RM139k

    mazda 3

    After months of ads, spyshots, an international press drive, a public preview, plus estimated pricing and spec reveals (as well as our walk-around video and showroom gallery), you’d think that was it, right?

    Well, not quite yet, for this morning’s launch at 1 Utama makes it official at long last. The third-gen Mazda 3 enters the Malaysian scene, initially in fully-imported (CBU Japan) 2.0 Sedan form.

    Its 2.0 SkyActiv-G four-cylinder produces 162 hp at 6,000 rpm and 210 Nm of torque at 4,000 rpm – it’s the ‘high-tune’ 2.0 litre offered in Japan and Europe. The motor features a 14:1 compression ratio, dual variable valves and direct injection, and is connected to a six-speed auto.

    Our car comes in Mid Spec trim. The striking exterior features self-levelling bi-xenon headlamps with LED DRLs and adaptive front lighting, front fog lamps and 18-inch ten-spoke alloys wrapped in 215/45 Dunlop SP Sport Maxx tyres.

    mazda 3

    Round the back, you won’t see a boot spoiler, nor will you see its twin tailpipes, which are hidden behind the bumper and its four-cell reverse sensors. You will, however, see LED tail lamps with cool wing-shaped signatures that matches those of the LED headlamps.

    Inside, you’ll find piano black trim, single-zone auto air-con, fabric seats, keyless entry and start, a sunroof and a leather-wrapped steering wheel with buttons and shift paddles. Electric power steering, by the way.

    In the instrument panel, the speedometer sits in the middle, flanked by a digital bar-type rev counter on the left and a multi-info display on the right (see an alternative layout here). No head-up display, cruise control or auto lamps, though.

    There are also six speakers and MZD Connect – this new infotainment system can be navigated via the seven-inch touch-screen or the commander control knob on the centre console. CD, Bluetooth, AUX, USB, SD and navigation are offered.

    Click to enlarge spec sheet
    The boot holds 408 litres of luggage; you can fold the 60:40-split back seats for more. There’s the i-Stop start-stop system and i-Eloop regenerative braking. Safety is taken care of by six airbags, ABS, EBD, BA, DSC, TCS and Isofix – no lane departure, blind spot nor city brake systems.

    RM138,935 is asked for the initial CBU batch, OTR with insurance. This includes a three-year/100,000 km warranty and three years/60,000 km of free service. Soul Red Metallic, Snowflake White Pearl Mica, Titanium Flash Mica and Meteor Grey Mica body colours are available.

    A recent research report indicated that the locally-assembled (CKD) Mazda 3 would surface in the third quarter of 2014 – that would obviously be cheaper, but by how much is anyone’s guess at present.

    The model to be CKD’d would be the 2.0 Sedan, once CX-5 output at the new assembly line is stable. The 2.5 is being considered for CKD; the probability of the 1.5 and Hybrid arriving here is low at the moment.

    See the Malaysian-spec car inside and out in our showroom gallery, or learn more about the third-gen Mazda 3 in our Australian drive report.

    Mazda 3 showroom pictures

  • VIDEO: Malaysian-spec Mazda 3 2.0 Sedan examined

    The new Mazda 3 has earned itself a lot of fans since its international debut in June last year. The third-generation model has now arrived in Malaysia, and we have since covered its full pricing and spec details plus a comprehensive gallery of the local-spec CBU car.

    If pictures aren’t enough for you, here’s a walk-around video of the new Mazda 3 2.0 Sedan you can now buy for RM138,935. Here, yours truly takes a look at the car’s looks and specs, both inside and out. Want to know how it appears in the flesh, what’s it like inside and what it has got and lost? Press play and find out in under five minutes.

    For a more subjective take on the car’s driving qualities, read our Australian test drive report on the new Mazda 3. Also, check out and subscribe to our official YouTube channel for more walk-around videos of Malaysian-spec vehicles. Thanks for watching.

  • GALLERY: 2014 Mazda 3 CBU in Glenmarie showroom


    Yesterday, we saw it on a north-bound transporter, opening the question as to whether it would be also in the showrooms. Turns out it is – the 2014 Mazda 3 you see here is on display in Glenmarie, and offers the first comprehensive take of the Malaysian-spec CBU unit.

    Nothing different than what was previously reported, when pricing and details emerged earlier in the month on the spec-level we’d be getting. Kit on the RM138,935 sedan includes auto air-conditioning, fabric seats, bi-xenons, a leather-wrapped steering, sunroof, reverse sensors and 18-inch alloys wrapped with 215/45 Dunlop SP Sport Maxx rubbers.


    There’s also keyless entry/push-start ignition, a MZD Connect infotainment TFT colour display with GPS, a six-speaker audio system, i-Stop auto start/stop, i-Eloop regenerative braking and an adaptive front-lighting system.

    It’ll be a while longer before the car is officially launched, but the thing is, you can now get up and close with it if you’re keen on one. If you’re heading to Glenmarie to check it out, a point to note – the particular 3 in the showroom has GPS, but the map hasn’t been installed yet, we’re told.

    We’ve driven the 2014 Mazda 3 – read our Australian test drive report on the Mazda 3.

  • 2014 Mazda 3 sighted on transporter, heading north

    mazda3 spy 01

    Earlier in the month, details for the Malaysian-specification CBU 2014 Mazda 3 sedan were revealed, as was the estimated price for the car. The Mazda dealership that posted the pricelist mentioned then that some lucky customers who had made early bookings were set to get their cars delivered before the CNY holidays.

    It looks like the first CBU examples are in town – reader Lee Sze Shin spotted the new 3 on a trailer at the Juru rest stop, north-bound. Could it be heading up to the Inokom plant, even as other examples are making their way to some customers?

    mazda3 spy 02

    The estimated price bandied for the CBU from Japan car is RM138,935, and items on the equipment list include six airbags, keyless entry and push-start ignition, i-Stop auto start/stop, i-Eloop regenerative braking and an adaptive front-lighting system.

    The car was first shown here last November at a Mazda roadshow in PJ, but the example was a Australian-specification 2.5 litre automatic, which Bermaz brought in to tease the third-gen 3. We’ve driven the new Mazda3 – read our Australian test drive report here.

  • Mazda SkyActiv cars pre-qualified as EEV – reports

    Mazda-SkyActiv 001

    Research reports by AMMB and Maybank have revealed that Mazda cars have been pre-qualified for EEV duty exemptions under the new 2014 National Automotive Policy (NAP). The EEV duty exemptions are for its SkyActiv-powered models.

    Current SkyActiv models sold by Mazda in Malaysia include the Mazda CX-5 SUV, the Mazda 6 D-segment sedan as well as the Mazda Biante MPV. This line-up will soon be joined by the Mazda 3, which was previewed at a roadshow in 1 Utama in November 2013.

    Of the above, only the Mazda CX-5 is currently locally assembled in Malaysia, and there are plans to CKD the Mazda 6 soon. Sales agents on oto.my are already modifying their Mazda 6 listing sales pitches to state that they’re selling some of the final batches of CBU units now.

    The EEV incentive program announced in the NAP 2014 earlier this week offers ‘customised incentives‘ to carmakers who are interested to participate in the program. These customised incentives include a mix of lower taxes, grants, and other incentives.


    The reports say that Berjaya Auto is currently enjoying the mid-to-lowest level of EEV incentives and there are a lot of room for these incentives to be enhanced. BAuto is said to be applying for a second round of EEV incentives now, and are also working to increase localisation to qualify for higher excise duty rebates via the IAF (Industrial Adjustment Fund) system.

    We also learned that the CBU Mazda 6 had a docket price reduction sometime last year, which improved margins. That’s the thing about Malaysia, although the government claims not to have any control over the price of cars, indirectly it is able to influence the price of cars by dictating ‘docket prices’, which is what price customs values the car you are bringing in and applying the appropriate excise duty onto it, instead of following the value stated on the invoice.

    Another interesting fact revealed by the research reports is that there are plans to introduce the 1.5 litre SkyActiv variant of the Mazda 3 to compete in the high end B-segment price range, which will also be locally assembled together with the 2.0 litre model by mid 2014.

    Read our review of the new Mazda 3 here: New Mazda 3 test drive report.

    Sources – AMMB, AMMB, RHB, Maybank

  • Mazda 3 Sedan Malaysian specs revealed in slides

    While part of our team is test driving the new Toyota Corolla Altis today, let’s have a look at that other C-segment sedan coming soon.

    We found a set of what appears to be a set of slides walking through the different equipment level in an actual Malaysian spec CBU Mazda 3 Skyactiv Sedan. The walkthrough is pretty detailed, and points out what we’re going to get and in some cases what we aren’t going to get.

    Our metre panel seems to be the version with a speedo in the center, flanked by two LCD displays. The RPM metre is a digital display in the left LCD. There is a different metre panel design with an analog RPM metre dial in the middle flanked by two LCD displays. In that version, the speedometre is a digital display in the bottom right quarter of the RPM metre.

    Other notable equipment included are a sunroof, a MZD Connect infotainment display, the i-Stop auto start-stop system, keyless entry for the front doors, 18 inch wheels, amongst others.

    View the slides below for the full details. You start from this slide and use your left and right arrow keys to navigate through the series of images.

  • CBU Mazda 3 Sedan estimated specs & price unveiled


    The last official word from Malaysian Mazda distributor Bermaz on the new Mazda 3 was in November last year, where the sedan bodytype was previewed at 1 Utama. Although the car on show was an Australian spec 2.5 litre car, Bermaz said the Malaysian-bound CBU car will have a 2.0 litre engine, with an estimated price of RM139k. No specs were mentioned.

    Thanks to an estimated price and specs list posted by a Mazda dealership in Sungai Besi onto their Facebook fan page yesterday, we now have an idea of what kind of specs the CBU version of our Mazda 3 will have. Notable equipment includes six airbags, smart keyless entry and push start, I-Stop (automatic start/stop when stationary) and I-Eloop (an implementation of regenerative braking).


    No stability control is mentioned but the car could have it and the lack of mention could just be an omission on the part of the spec sheet, since stability control seems to be standard along with a full suite of airbags in recent Mazda launches.

    Curiously, the car is listed with a seemingly low price of RM128k. But then RM6k is added in the form of ‘standard accessories’, which along with OTR costs brings the price up to RM135,159.00. Add on a RM3,776.50 insurance premium and you get an OTR price including insurance of RM138,935.50, which is pretty much the indicative RM139k price mentioned earlier.

    The dealership adds that lucky early bookings will get their cars delivered before the CNY holidays. We tried out the Mazda 3 recently – read our review here: Mazda3 third-gen 2.0 and 2.5 test drive review.

  • DRIVEN: Mazda3 third-gen 2.0 and 2.5 in Australia

    mazda3-driven-australia 090

    Mazda can be considered something of a maverick amongst Japanese carmakers – it likes to do things differently. While we’re not talking Citroen levels of avant-garde here, things like rotary power, suicide doors on a ‘coupe’, the jinba ittai, Kodo and ‘Zoom-Zoom’ philosophies, and the reincarnation of the no-frills, open-top sports car aren’t, by most standards, run-of-the-mill.

    Such unique traits undoubtedly draw enthusiasts, and shine brightest in the brand’s more niche offerings, but how do they manifest themselves in a volume product like the Mazda3? The C-segmenter accounts for 30% of the company’s global volume and 3.5 million sales worldwide. In Australia, it was the segment best-seller in 2011 and 2012, with all-time sales of around 360,000 units.

    Add to that Mazda’s strong Oz presence (nearly 80,000 units sold year-to-date for third best-selling carmaker overall), plus the fact that the new third-gen Mazda3 made its global debut in Melbourne, and you can see why it made sense for us to scoot Down Under to try it out at the Australian Automotive Research Centre in Angelsea, Victoria.

    Read the full review here.


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Last Updated 19 May 2022