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One of the things Li Chunrong did when assuming the role as CEO of Proton Holdings was to set up a Cross Function Team (CFT) to identify and address internal issues the company faced, and […]
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Donut Media runs Up To Speed episode on Geely – would you know about Geely if it wasn’t for Proton?
The Geely brand is only about 33 years old now, but in the seemingly short time since its founding days of making copycat cars, the brand has grown to be a global powerhouse. But, would […]
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Proton aims to unseat Perodua as top auto brand in Malaysia first before ASEAN exports – Li Chunrong
Despite its lackluster efforts in the past, Proton has always had an interest in exporting its cars abroad. Now with the backing of Geely and DRB-Hicom, Proton CEO Li Chunrong said the national automaker has […]
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Proton to expand trade-in used car management network to 36 outlets in 2020, to manage resale values
Like it or not, a car’s resale value plays a big role in the purchasing decisions of most Malaysians, and Proton is looking to improve the standing of its vehicles in the marketplace by expanding […]
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35 years of Proton – we talk to Azlan Othman about the evolution of design, and what to expect for the future
Earlier this month, Proton celebrated the 35th anniversary of its first car, the Saga. It had already been a long journey since Tun Dr Mahathir Mohamed mooted the idea of a national carmaker in the […]
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Proton Saga Anniversary Edition sold out in five days
It didn’t take long for Malaysian car buyers to warm up to the Proton Saga Anniversary Edition, as the national carmaker has announced that it only took five days for all 1,100 units to be […]
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Rare Proton and Lotus models at Pickles Auctions – Putra, Elise with Petronas E01e engine, Satria Cabrio
Ever since its inception in 1983, national automaker Proton has conceived dozens of concept cars and race cars, some of which you’ve probably never seen nor heard before. Most of these one-off vehicles were stored […]
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Proton to fit all cars with N95 cabin filter from today – retrofit available from RM59, 15% discount till Oct 9
Today is a special day for Proton, as it’s the 35th birthday of the car that started it all for the brand, the Proton Saga. Earlier today, Proton unveiled the Saga Anniversary Edition, and during […]
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FIRST LOOK: 2020 Proton Saga Anniversary Edition
It’s the Proton Saga’s 35th birthday today, and the national automaker launched the Saga Anniversary Edition to mark the occasion. Just 1,100 units of the Saga AE will be made, and it’s priced the same […]
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2020 Proton Saga Anniversary Edition launched in Malaysia – 35th birthday special; 1,100 units; RM39,300
From L-R: The Saga AE with and without the optional bodykit Happy birthday, Proton Saga! The first national car is 35 years old today, and Proton has released this car – the Proton Saga Anniversary […]
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Proton Saga Anniversary Edition – 35th birthday special is in black with yellow exterior, cabin accents
Proton has released a teaser video of the Proton Saga Anniversary Edition, the official name for the “Saga Black Edition” that the company is releasing to commemorate the Saga’s 35th birthday. The Saga Anniversary Edition […]
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Proton Saga Black Edition – 35th anniversary model to be launched online via Facebook, July 9 at 10.35am
On July 9, the Proton Saga will celebrate its 35th anniversary, and the national automaker is commemorating the milestone with the introduction of a special Black Edition Saga, which will make its debut on the […]
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Throwback: 2010 Proton Saga 25th Anniversary Edition – fully-loaded BLM, 25 units, RM54,500
The Proton Saga will be 35 years old on July 9. On that date in 1985, prime minister Tun Dr Mahathir Mohamad launched the first national car based on the Mitsubishi Lancer Fiore. Three and […]
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Proton developing new platforms for future models, to be closer to Geely-developed vehicles – Azlan Othman
Proton currently sells two different types of cars – the indigenously-developed Persona, Iriz, Exora, and Saga, as well as the rebadged, Geely-developed X70. While they share a few design cues and features like the Geely […]
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OPINION: An ode to an old friend, the Proton Saga
The year was 1985, the song was Careless Whisper and I was a fat adolescent with a penchant for all things cars (because I didn’t have a snowflake’s chance in hell with the girls). The […]