Proton has launched the Proton Persona for the Indonesian market today at the 16th Indonesian International Motorshow. It is the fifth Proton model to be sold in our neighbouring country, just over a year after Proton entered the Indonesian market in March 2007 with the Savvy and the GEN2. The other two models that have been launched since are the Satria Neo (known as the Neo in Indonesia) and the Waja.
The Indonesian Proton Persona is available in five variants and all come with the 1.6 litre Campro IAFM engine. The line-up consists of an auto and manual baseline, an auto and manual mid-line and a highline automatic model. The cheapest baseline manual model is priced at 122,000,000 Indonesian rupiah, or about RM42.6k.
The Persona will be sold through PT Proton Edar Indonesia’s network of 3S centers, which are currently situation in Warung Buncit, Bandung, Makasar, Pekanbaru, Palembang and Slipi. Three more sites have been identified – Pondok Indah, Kalimalang and Kelapa Gading. This will increase to about 27 by 2012.