In the last few days of the 2009, Proton styling department chief Azlan Othman revealed that an announcement would be made soon on the showcase of a new design direction and language for Proton Design. He mentioned that it would be a ‘worldwide announcement’, and I think Proton MD Datuk Syed Zainal has just given us a clue as to when this announcement is going to happen!
He revealed at Proton’s 2010 Family Day celebrations that Proton would be participating in the 2010 Geneva Motor Show in March this year. Geneva is probably one of the most important non-American market motorshows out there along with the Frankfurt show, which is just a wee bit strange considering there are no Swiss automotive manufacturers.
A Geneva exhibit usually warrants something big to showcase to make it worth it so maybe… just maybe… perhaps what Azlan meant was that Proton could be showing an interesting concept car featuring future design language elements in it? Peugeot is also taking the same route, showcasing its Peugeot SR1 Concept there.
Other than that, DSZ also said that the Exora is due for a Middle Eastern market debut soon, and a consolidation process of its Shah Alam and Tanjung Malim plants are underway and scheduled to complete by the end of this year. No details have been revealed but in Proton’s current overcapacity state we might see Proton consolidate all manufacturing in one plant?
Until March then!
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AI-generated Summary ✨
Comments express anticipation and support for Proton’s participation at Geneva 2010, hoping for new models, improved quality, and global recognition. Some critics worry about past disappointments and rebadging practices. Enthusiasts look forward to Proton showcasing a new design language, potentially expanding into European markets with left-hand drive models. Overall, there is a mix of optimism, national pride, and cautious skepticism about Proton's future direction and its impact on Malaysia's automotive industry.