Italdesign-Giugiaro have uploaded a video presentation of the new Proton EMAS Concept on its website. You can watch it here. The video has a little technical presentation in it, showing how the interior dimensions were designed to be similiar to that of a C or D segment SUV, etc. Hope you enjoy it!
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After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.
Comments
i never thought the day i finally can say this about proton came but….NICE!!!!
0 
0All 3 Proton EMAS Concept look nice and promising.
Yes, I hope we can hear about the 2012 Proton Persona too? Any news Paul?
0 0i like the Proton Emas… But for the other 2 is just ok…
0 0waaaaaaa…niceeeee..hope they retain that bucket styled seats!!!
0 0I am really pleased about this. today mark a big step forward for proton and the malaysian automotive scene. i really hope this car will come into production ( ofcourse it wont be exactly the same la). i feel very proud of proton today. they have made the country proud
0 0If Proton is going to make this car, then, is it fair enough that Perodua to make and sell SEDAN car in Malaysia here???
0 0henryee said,
March 2, 2010 @ 8:33 pm
If Proton is going to make this car, then, is it fair enough that Perodua to make and sell SEDAN car in Malaysia here???
====
which sedan car they wanna sell??? go ask big bro Daihatsu la.. this is the matter daihatsu allows p2 to assemble their sedan car (ada ke??prrrft) or not.
0 0betul2 minat ngan video ni.. mcm mana nak download.. nampak best kereta ni.. tambah2 ngan moonroof..cermin depan yang dipanjangkan.nice..
tapi make sure kereta ni cpt dikeluar dipasaran ok? takut nanti dah jd barang ketinggalan zaman
0 0Nice…this is the time I'm really going to buy Proton. Anyway this is the work
of the previous Chairman…Giugiaro touch was deal many years ago before
he step down. Anyway bravo Proton!
0 0Mr Paul Tan,
What price bracket you think?
Need to buy a new car, maybe i should wait for this emas.
0 0truly impressed & speechless here.
Why? none of the u guys noticed or commented abt d 4 lucious babes coz every1 too mesmerized with proton emas instead.
kudos 2 proton for making us malaysians proud of this acheivement.
0 0not many automakers makes concept cars that can be driven(judging from the video). good concept
0 0m… a smart for two? look ok, I will like it IF the pricing below smart for two 50% whic make it around 40k ringgit.
0 0nice video+ model..of course car too…well done proton we r so proud of you.. ( + Dr.M is the man)..wink2..
0 0Production is expected in 2 years time, 17 – 24 months? I'm going to cancel my booking of my new car and wait for this baby!!!
0 0Proton, I heard you heard this, and make it happen!!! :)
0 0lupa dah nick name lama said,
March 2, 2010 @ 8:57 pm
betul2 minat ngan video ni.. mcm mana nak download.. nampak best kereta ni.. tambah2 ngan moonroof..cermin depan yang dipanjangkan.nice..
tapi make sure kereta ni cpt dikeluar dipasaran ok? takut nanti dah jd barang ketinggalan zaman
——————————————————–
biasanya dr keta konsep ke production amik masa 2 tahun..so kalo proton serius mau market kan keta ni,expect plg cepat thn 2012 ianya akan dipasarkan
0 0I just love cute minis- this new proton is interesting! Especially if its an affordable electric/hybrid. Tapi ingat, jangan angan-angan Mat Jenin!
0 0this car totally 100 times nicer in real life. looks futuristic and it's a proton. i wish you everlasting success proton.
0 0Proton, this concept is highly anticipated and expectation. But if this model goes into production (definitely it will), the debut should be in Europe and US, not here in Malaysia. You know why, as long as there are still thousands of typical malaysian bashers around with typical pointless mindset, wanting high quality cars with selling price below rm40-50k, selling the car here means suicide. Just produce them in Lotus plant in UK and sell them around Europe and global market and bring big cash home. About these malaysian bashers, dont worry about them, as long as there are fed with the outdated dvvt craps and no direct competition for them, they will keep quite. For your supporters here, juzz bring home the turbocharged and exora hybrid, together with new waja and persona as soon as possible, these will make them survive. Pls Proton, except Forte and 308 turbo, there's no any other car below rm120k that i list down for a buy this year. Hopefully facelift persona and new waja can change that and save me thousands of rm. All the best Proton.
0 0damn it!!! awesome…well done proton.keep it up..
the design more than we expected.
i like the bucket..the babez too…hahaha..
0 0Hate to say this but I think this concept is not that attractive. The lines look too busy and over-styled. White colour helps a little bit, but I hope the final production car will have cleaner lines.
0 0tun mahathir sudah bersama dengan proton selama 25 tahun bukan baru 2010 dia involve dengan proton..tapi bila dah nama proton up dia plak naik…mana DSZ, dia yg bersusah payah..orang lain plk dapat nama
0 0u guys design then we give it a name…..EMAS!!…o,well
0 0For the first time in my life I feel like buying a proton because I like it.
0 0If P1 can manage the quality well and release this concept car into the production car, I believe it will sell well.
0 0I also want to buy this if it is affordable.
Quite an impressive breakthru for Proton. If maintain like this for next 10yrs sure can be worldwide brand.
0 0very nice car… congrat proton… looking foward to get one..
0 0shokubenii said,
March 2, 2010 @ 9:14 pm
the tint so dark…can pass jpj?
_________________________________________________–
dark tinted? concept car even no windshield also can lah.
0 0OMG…..
Totally nice… i wanna be the 1st one…. on road…(^ _ ^)
Well done PROTON… you do better than before..!!
0 0Yet another stupid car to kill people easily on the roads. I wonder when Malaysia will ever learn how to create cars to make malaysians live instead of dying.
0 0i love the windshield, reminds me of citroen c4. looks like a winner
0 0Krish said,
March 3, 2010 @ 9:22 am
Yet another stupid car to kill people easily on the roads. I wonder when Malaysia will ever learn how to create cars to make malaysians live instead of dying.
——————–
When Malaysians learn how to drive properly instead of the shit ass way they're driving now…
0 0wow !!!! proud of proton. make sure the quality should be tip top also. well done proton.
0 0Is this a joke or what?
Proton Emas??
It looks like MyVi.
or it is just another Savvy (sawi)
lets call it, proton MySaVi Gen 2 and etc…
and, did you know that if you can buy one Proton Saga in Malaysia, you can buy 2 proton Saga in Saudi Arab. Something is wrong somewhere. hmmm hmmmm…
if you got fooled once, shame on Proton.
if you got fooled twice, shame on you.
0 0krish said,
Yet another stupid car to kill people easily on the roads. I wonder when Malaysia will ever learn how to create cars to make malaysians live instead of dying.
———————————————————
and suddenly…..the basher admited this car is from proton (malaysia)….
0 0running concept car thats mean this car already being tested on various condition…..
so lets keep our finger crossed to see this on market in 1-2year time bracket…
0 0sayang jatuh cinta dengan kete ni,,,,,,,,,,,,,,,,,,
0 0Looks nice.. Good idea by Proton to tap future market segments.
Hybrids/ Electric Vehicles should be the way to go .
Hopefully the girls come with the car :)
0 0bila baca kat profile … EMAS ni guna rim 18" . Mak datok .. besaunyer . Sekali tukar tayar asti kopak besar poket kita ni . Anyway … congrats to all PROTONIANs .. terutama yg terlibat dgn projek kete ni . Sekali tegok mmg nmpak mcm MyVi .. tp sekurang2nya ada daya usaha untuk reka , cipta n hasilkan sendiri . Bkn rebadge bulat2 jenama lain . Pastu gajikan ah beng buatkan bumper dpn belakang . Sampaikan bumper BMW pun di klon jadi bumper MyVi .
0 0nice concept design. but i don't think the actual production car will look just like the concept. if it does, the price ain't gonna be right. just look at the interior… don't think you can get this for a price of RM50k+. the plasticky interior of the Persona is already more than that.
anyway, i think Proton is seriously onto something with this concept. and i think it's about time that Proton shed its image as a cheap car manufacturer. comon, you have years and years of automobile experience… give us something that we can be proud of.
oh by the way… nice Italian chics too ;p
0 0aku rasa Proton Emas nih mesti lulus 5 bintang.
mesti ada sekurang kurang nya 6 airbag
kalau lulus ,
akan mula pasarkan kat US dan Eropah dulu
2 tahun kemudian baru jual kat Malaysia
macam Lotus Evora
barule orang kita tak leh kata psal kualiti.
0 0those who ask why DSZ name was not mention… normal la… Datuk Nazmi is DSZ boss… so he do the job… the boss get the credits… ala macam tak biasa plak… biasa la any office macam tuh =p
0 0Only 51horsepower for this look like Compact SUV?Enough?1.2 litres?R18?
0 0i just put a new socket outside my house, to charge this car in 3 years coming.. ha ha..
0 0don't be gelabah..it just a concept car…btw,it's good starting for proton revolutionary mission…we see how after this…gut luck!
0 0potong saga said,
March 3, 2010 @ 9:38 am
Is this a joke or what?
Proton Emas??
It looks like MyVi.
or it is just another Savvy (sawi)
lets call it, proton MySaVi Gen 2 and etc…
and, did you know that if you can buy one Proton Saga in Malaysia, you can buy 2 proton Saga in Saudi Arab. Something is wrong somewhere. hmmm hmmmm…
if you got fooled once, shame on Proton.
if you got fooled twice, shame on you.
————————
Do you know that a Hyundai in America costs LESS than a Hyundai in Korea? Among the reasons they said :
"FEWER PEOPLE HAVE HEARD OF THE BRAND COMPARED TO BIGGER AUTOMAKERS"
"JAPANESE AND GERMAN CARS ARE ALSO MUCH CHEAPER IN THE US THAN THEIR HOME COUNTRIES"
Here's the article on that issue from a Korean website
http://joongangdaily.joins.com/article/view.asp?a…
0 0Tiadaid said,
March 3, 2010 @ 9:31 am
——————–
I agreed with Tiadaid, the most important is our attitude on the road, regardless what car we drive.
Think about the love one ;)
0 0ni baru konsep car. tak tahu keluar ke tak. kompany besar2 pun tak tentu keluarkan konsep car dia org. tapi apa2 pun kete ni memang cute n cool. terutama Emas Country tu. mcm boleh terbang. tang lampu brek tu yg tak tahan tu. very2 cool!
0 0Congratulation proton..Harap2x proton percepatkan produksi keta nih.
tambah satu lagi medium untuk rakyat Malaysia untuk menunjukkan kreativiti, apa lagi! jom la usha2x mcm mana nak make up keta nih…hehehe nak tambah apa ek? hmm haha
0 0Some jerks putting stupid comments on our national car.. please be proud with them rather showing your retarded mental illness. Keep up proton.. you can compete globally..
0 0elise said,
March 2, 2010 @ 7:40 pm
looks like another smart fortwo~
———————————
I think it should be…
looks like another smart forfour~
———————————–
but who care…. proton did it…
p/s: Its not another smart… this one is taller and bigger…
0 0Well done Italdesign-Giugiaro! Nice design. Great concept. Hot models. Then, by the time Protong build the right hand drive version, tingkap cannot open. Ha ha ha
0 0Potong city: tingkap x bley bukak sebab ngko jahanam kan..gong betol kutuk plak..
0 0Tiadaid said,
March 3, 2010 @ 12:38 pm
potong saga said,
March 3, 2010 @ 9:38 am
Truly "jaguh kampungs" go google and read what is "anti dumping law" Americans are very strict in this even Sony got screwed!
0 0AMPANGBOY said,
March 3, 2010 @ 11:26 am
Only 51horsepower for this look like Compact SUV?Enough?1.2 litres?R18?
____________________________________________________________________________
it uses electric motor to drive the car. electric motors have very high torque right from 0 rpm so 18 inch rims is no big deal. but this is only concept so they put big rims to make it nice.
0 0it looks good in production…
way to go Proton!!
0 0wow… cool design.
please, those who didn't like it, can u make like that one in u house?
haha
0 0Anti dump said,
March 3, 2010 @ 3:57 pm
Tiadaid said,
March 3, 2010 @ 12:38 pm
potong saga said,
March 3, 2010 @ 9:38 am
Truly “jaguh kampungs” go google and read what is “anti dumping law” Americans are very strict in this even Sony got screwed!
>>> Hmm… BigMac is cheaper here than in USA. So McD is dumping their burger on us?
0 0oldwira said,
March 3, 2010 @ 2:34 am
Proton, this concept is highly anticipated and expectation. But if this model goes into production (definitely it will), the debut should be in Europe and US, not here in Malaysia. You know why, as long as there are still thousands of typical malaysian bashers around with typical pointless mindset, wanting high quality cars with selling price below rm40-50k, selling the car here means suicide. Just produce them in Lotus plant in UK and sell them around Europe and global market and bring big cash home. About these malaysian bashers, dont worry about them, as long as there are fed with the outdated dvvt craps and no direct competition for them, they will keep quite. For your supporters here, juzz bring home the turbocharged and exora hybrid, together with new waja and persona as soon as possible, these will make them survive. Pls Proton, except Forte and 308 turbo, there’s no any other car below rm120k that i list down for a buy this year. Hopefully facelift persona and new waja can change that and save me thousands of rm. All the best Proton.
..
aiyoo old wira, dkt negara luar yg keluarkan kereta tu memang lu boleh dpt kereta kualiti dengan harga rm 40 – rm 45 k. nampak sgt you tertipu dengan dasar automatif negara. Tak payah g jauh, tengok saja harga kereta luar di Labuan dan Langkawi. Jadi baru you tahu mahal atau murah kereta Proton kita ni. Itupun di Langkawi dan Labuan masih ada cukai2 yg tersirat. Kalau you pergi Jerman, Jepun, USA, Korea, China, Arab Saudi dll you pasti terpegun apa kereta you boleh dapat dengan wang RM 45 ribu. byk sakit ati woo harga kita banyak mahal except hanya murah di negara2 yg kita rapat. ada perjanjian antara 2 negara yg pastikan kita x bayar cukai setinggi negara lain. apapun good job Proton walaupun lambat sikit bertindak. MAKE SURE jadi realiti kurang 18 bulan sbb takut nanti ketinggalan zaman. Kalau kita target jd global player la. kalau target jadi jaguh kampung, lagi 5 tahun br jual pun x kisah.
0 0Hey where are these concept cars kept after this Geneva motor show? No where to keep? keep it at my home wuahhaha…
0 0Bengang betul aku baca mamat yg 'please gov decrease import tax'…..
berlagak macam bagus giler… macam suma dia tau… igt aper dia kata tu semudah 1+2 =3 jer…. jgn igt u tau suma benda…n pastu nk kutuk proton jaguh kampung…
bg la credit bila patut..jgn takut nk puji..bkn org lain pn…
masa exora nyer thread dah berlambak org ckp pasal bnda ni.. ko nk ungkit2 lagi knp?
ko tau tak rakyat mesia ni byk jaguh kg jer…gaji tak sampai 2 riban dah melalak nk pakai keta import…tak men arr keta proton eak..pastu pada sapa tak mampu…melalak salahkn org, salahkn gov., salahkn tax n bla..bla..bla….
kalau ko kat duk kat negara2 yg ko kata harga keta murah2 pn belum tentu ko mampu beli… living cost kat sana pn tak sama cam kat mesia ni… so aper yg ko pk bagus tak semestinyer bagus…ada phm? tak semudah 1+2=3…tau??!!
org tgh enjoy tgk keta EMAS.. ko plak bg spoil mood…poyo terlebih… mengkritik jer pandai…
0 0aik, apasal dalam video presentation aku tengok kete ni ada 4 pintu.??
0 0i agree with you, CERDIK n CERDAS. I'm at Birmingham, UK now doing automotive design, so I know how hard is it from a sketch paper to a real life concept to be made and all the difficulties behind it.
Go Proton. and you too Dr. M. :D
0 0I have a feeling that EMAS 3 and Country bumper look like totoro…. :)
0 0this proton EMAS is just its name in short form the true name behind it is
the EMAS (Eco-Mobility Advanced Solution).. know more from
http://chedet.co.cc/chedetblog/2010/03/geneva-mot…
0 0Dear Malaysians, your future has been decided, your public transport system will remain forever crippled, but hey, the good news is there will be an EMAS for everyone. Enjoy the traffic jams, guys.
0 0i can't wait for this car .because it is too nice.hopefully the price is affordabble for malaysian to buy this car
0 0saya dah tel sendiri proton eon, memang ada keluaran baru 18hb nie sabar ea kpd yang tunggu kereta baru macam saya.relaks k
nak syer crita msg me at 0176857640
0 0wow….so cool man. something to proud of from proton. will get one once available here.
0 0Add a comment
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AI-generated Summary ✨
Comments on the Proton EMAS Concept Video were mostly positive, praising its innovative and futuristic design, with many highlighting its potential to elevate Proton's image and compete globally. Enthusiasts expressed excitement and pride, hoping for the car's quick production and release, possibly targeting European and international markets first. Some comments speculated on its features like large rims, hybrid electric capabilities, and sleek aesthetics, while a few skeptics questioned its practicality and design resemblance to other models like MyVi and Smart Fortwo. Overall, the sentiment was optimistic, with many supporting Proton's efforts to innovate and aiming to see the EMAS become a successful, globally recognized model.