Proton filed for a trademark for the name ‘Proton Suprima’ with the Intellectual Property Corporation of Malaysia (MyIPO) back in January 2013, as eagle-eyed reader Ooi pointed out to us.
UPDATE: We now know that the Proton Suprima name will be used for the Proton Preve hatchback.
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After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.
Comments
Aiyaaa then it will be proton naming contest anymore!!!
22 
3What!?? I thought it’s gonna be named Proton Anaconda!
53 26A: What car are you driving?
B: Proton SUPRIMA
A: ….
55 21that SUPRIMA sure has 1 Malaysia trademark there…
supr1Ma
supreme maa…
49 4Proton memang pandai pilih nama. Kita ada
Proton Sah kah? (Saga)
Proton Sa wi (Savy)
Proton Exhaust-lah (Exora)
Proton Villa (Wira)
Proton Bersunat (Persona)
Proton Jual~la (Juara)
…
Proton Bertina (Perdana)
6 36Aiyaa then it will be no more naming proton model contest!!!
20 0They can still have the competition and award the prize to some datuk’s son. :D
32 10Suprima? Proton must be running out of names… ^_^;;;
40 8much better than using numbers, those people are not human because don’t understand words
10 20Malayanised word; Suprimo, Supremeo, Supreem, …. Sukarela.
Haha, BTW, fortunately they seemingly gonna use Accord.
If MB is used, innovative sounds will be much more obvious.
10 4poor Mercedez and BMW, ran out of names since …forever.
7 2They did not run out of names =.=
What they did was familiarize the world with their model types and made it easier for them to introduce new class (series)into their line up ie now : 3 sedan = 3 | 3 coupe = 4 | as well as the upcoming 2 series and their hybrid which will be the i8/i3. Now the world just needs to hear new model and they’ll know exactly what it is.
Also avoids the possibility of losing sales over rubbish names ie Suprima. Anything proton touches turns into a burning pile of shit. Why? It’s still overpriced.
I’d rather buy a BMW even if the initial tax is high, I can show my lack of love / support / trust / confidence in the shit hole we call Potong Edar.. I mean proton edar (doesn’t even deserve any caps)
Sitting down in a proton will leave you wanting to get out. In a BMW (especially), being in that seat no matter the traffic condition will leave you calm and relaxed.
And yes I have a kelisa as well as a 3 and a 5 series.
4 3Su Prima in spanish means your female cousin… At least is doesn’t sound indecent in other language
11 2Lotus Handling Honda Accord…nice..
64 1proton is smart. dual purpose. depends after 5th may it can be supr1Ma or suPRima?
165 6Suprima 1M Edition. Probably Myvi 1M Edition will come out as well.
12 10Funny that it is not following their latest names which are more “English-ised” or foreign language words, i.e.
Preve, Persona…
Suprima sounds like a modded Inspira name, Rearrange all the characters, swap m for n, and bingo?
8 5if its using local names means it wil be sold locally only same like the perdana
6 2Suprima = Sup + Harimau.
Locals in Terengganu call Harimau as “Rima”. To conclude, Sup+Rima. = Suprima. Lol
59 10That sounds so similar to Ligar. Lion+Tiger. LOL
3 6Sup Rima! Haha you got one BawaKereta. That words makes me laughing loudly! Haha!
19 5Wow! I like. Tiger soup. I can imagine how the advert going to be. I bet the theme song will be something like THE EYE OF THE TIGER.
8 1I think proton should just name it Supreme outright, just to show the confidence they have for the new flagship. I remembered Skoda unashamedly named their flagship Superb although at that time the czech is not exactly a well-known carmaker. Gotta hand it to them for having the balls to do so.
On a lighter note, Suprima sounds similar to subprime too. Hope the end product is not subprime but supreme (or at least it should be up to japanese standards given its rumoured donor car).
24 0pronounce it as Suprem’e, like Preve. or just call it Supreve.
12 1Why not Proton just use the “Perdana” name
68 0Support.. Perdana used to be a good car, v6 Eterna
It was a legend… Proton should have continue the legacy..
47 3They are revamping to make the name toward internationally favorable. The direct translation for “Perdana” to english resulted in the word “Prime” and it make sense because “Suprima” has a ring to it. An alternate translation would be “Inaugural” and it’s awkward for the spanking new model to be called a Proton Inaugural, it’s way too difficult to be pronounce as well.
22 1“SUPRIMA” doesn’t sound international to me.
16 0indeed. dear drb, please retain the name of Perdana. The name is already a trademark of D-segment car for Proton.
25 0They may have burnt the legacy with their window and gear box problems.
10 5alhamdulillah, so far no GB and PW problem to my V6
13 3100% agree with you Ken… baru la ada continuity… kalau tak, market will get confused…
btw, i think the name Suprima has less USP…
5 0yep…i dont see anything wrong with the current name
1 0sounds like food menu.. pizza hut super supreme
35 2Er, sounds closer to SUBPRIME, actually!
14 1It’s not rebadge. it’s redesigning a Car from a metallic shell of Honda.
hence, end up, dashboard, exterior, interior looking, lights.. everthing looks different.
just like Mazda 2 vs Ford Fiesta.
totally different car based on same chasis.
or.
Mazda Pickup vs New Ford Ranger.
Same size, but totally different design and engine.
7 0Just like Lancer to Wira…same chassis with different look…
3 0If there is a satria neo, saga blm, why not just stick with Perdana.
13 0Doesn’t benefit or bring any impact at all. Why bother so much? Another junk to be born…..
4 29naming the car is secondary..
Make sure the car is good quality, likable, relevant and affordable to Malaysian.
No point calling it even Super-Duper-triple-Suprima- Ultima if the quality of the car sucks, right?
20 1There is a point actually~~
u can call it a Super-Duper-Triple-Suprima-Ultima “SUCKS” car if the quality is not good~~
0 0Suprima…? So they cannot use the word Supreme or Supremo, now have to use Suprima…?
Might as well Subprima… Sub for Substandard…
8 7I think having new names is bullshit. They should follow other car manufacturer’s style of naming. Say for BMW, keep it being 3 series, 318, 320, 325 but differentiate them by the generation chassis name like E36, E46, E90, F30 etc. Like what has been doing by Mercedes. Even Honda and Toyota are doing this.
2 0agree. there is nothing wrong by using the name Corolla over and over again. or Camry, or Celica (Silly car?). or Crown, or Estima.
once in a while maybe ok to change names, maybe under rebranding exercise like what Mazda did from 323 to 3 or 626 to 6 but not every model.
Proton really show its fears the stigma of using names like Juara, Tiara or Savvy and in this case – Perdana when they can show confidence by re-using same model names.
0 0Proton Suprima Donna?
According to the dictionary, Prima Donna=a person who takes adulation and privileged treatment as a right and reacts with petulance to criticism or inconvenience.
2 02.0 is confirm and since they will share technologies with Honda why not built Limo edition 2.4?
0 0Proton SUPrima? r u kidding me..
pls proton..maintain with ‘proton perdana’ like u did with proton saga (blm)..there is no such thing u change the name but the quality will be ugh!..dont confuse us with new name anymore..at least we can see the development of new model compare to previous model..after SUPrima is what? SUPbunjut?..dont say ‘rakyat’ make fun of ur idea proton..period
3 1S=Sesuai
U=Untuk
P=Penerima
R=Rebet
1=1
MA=Malaysia
21 3disebabkan KAU… proton terus tak jadi guna nama Suprima tau… frust aku! kah kah kah
1 0suprima & supir (aka driver) kan lebih kurang sama… :)
2 0chill la guys..just support it lahh..national car what..of course laa there will be a lil bit of a 1malaysia sound..quality is much more important rather than just a name
3 4I prefer Malaysian name. Not bashing or condemning anybody/ anyone.
Wira, Satria, Perdana – nothing wrong with that.
Kizashi, Tiguan, Passat – well, so what?
5 0pakai keta proton supr1ma…tinggal kat pr1ma…cukup masa dapat duit br1m..aaa! sekian tr1ma kaseyy!
15 2Proton Subway, as in Subway sandwich.
They should just call it Proton Prime.
3 1Subprima in foreign language means:
Portuguese : v. obliterate, crush; cut, prune; dissolve, fade away; eliminate; quash, quell; stop; suppress
Spanish : v. suppress; remove; annul, cancel; delete; omit
French : removed
(Source : http://translation.babylon.com/)
After looking at the definition, the name felt weird to me.. :P
3 0Has anyone notice proton used ‘A’ at the end on EVERY MODEL they had until Preve came out??now its going back to use the end-‘A’ again??
1 2hehe,thought so..just realized,so its a dud theory,sorry
0 0call it Proton Rosmah~~
Ended with the A sound also~~
You can start saving your money from age 12 and buy it when u are 21 when the car comes our~~so perfect~~
5 3lol..that would naturally increase our nations car shagging addiction.. the cops are going to have a field day..
0 0Proton Supir Maa.. hahahahahaha
(supir means driver in bahasa indonesia for people who don’t understand the language of our brothers next door)
5 0rebadged car with funny name and an unproven engine reliability , proton have their work cut out for them..
Wishing all of them success, saga, persona , exora and preve has been well received so far…
0 0I wonder why they wanna trademark this Suprima name in the first place. trust me no other company is going to use this name on a car hehe.
1 0I think car makers should stop giving their cars a name or classification. Just let the buyer call their vehicle anything they want.
Easy.
Now, where is my Proton Banana Hammock..
5 0Just use “Perdana” instead la.
Stick with “Saga”, “Wira”, “Perdana” la. Tengok polo, golf dah lama pakai nama tu. diorang tak fokus nama pun, diorg fokus kualiti. Pening kepala nak fikir nama je, fokus kat kualiti hilang pulak.
5 2They could just maintain the name of PERDANA.
it was a good legacy, though, if we exclude the gearbox and power window thingy.
Suprima is too 1 Malaysia – PR1MA & Co.,
Or else, call it Optimus Prime.
1 1Just call it Proton Su. More girly…then put bodykit a bit…call it Proton Gwiyomi..cute..hahahahaha
2 1easy lor…since Petronas involved – the name of their fuel must be included !! Make sense to me – but it is still a lame name. IMHO.
3 0I’ll get this car i it come with a manual gearbox and without a stupid DBW system.
Curse the people that invented DBW!!!
Electric power steering. What’s next, electric brake system?
0 1What is the Class 12? as what i found on Mr Google, it shows there a Race Desert Car. If it’s that so, Proton must be involving in new Motorsports, maybe?
0 0If this is true, it must be one of the worst names ever. I think though, it is the name of the PETRONAS-sourced engine. As far as I know, the name Perdana is to be retained, becoming only the second PROTON to have this “trait”, after Saga.
2 0What is the point? Put labour onto a more expensive honda accord to make proton and sell for lower price?
0 0no idea ar proton? aiyoo.. suprima or supreme sounds more like “mmmmm…” why not just put proton sedap..? u guys just never changed..
0 0haiyooo…the car is not ready, but already bash the name…i dont care about the name…as long as the car is really good quality and worth for money.
the question is now, can proton produce their flagship model with high quality at all round??hehe
2 1for me, they should just maintain Perdana. hmmm.. anyway, do lah whatever JV/ partnership/ collaborations with other automaker, but please, FASTER PROTON!!!!!!
1 0PROTON SUPRIMA with Accord chasis, Lotus handling and VW DSG 6 speed wet clutch transmission!
1 0Don’t care what you call it, just make sure the car performs. However, in terms of respect, just don’t expect too much of that considering it started as someone else’s car (Accord). Am sure they won’t attempt to sell in overseas markets for sure – more hilarious comments will sure follow (Top Gear)
0 2I will be a old generation Accord with slight changes on the front and back… nothing new by Proton. What else can they do?
1 1Proton Prima is better name than Proton Suprima
2 0Try google image of Suprima…see what you get…among them…tengok la sendiri…ROFL…
5 0Haha camni nak sebut nama kereta kat orang pun malu.
0 0Aiyo sht have to sell my accord alrdy…posting on mudah now
0 0syarat letak nama max 6 huruf. tp dia bg nm lebih dr 6 huruf. mcm tipu je. nmnya pun mcm keindoan ckit.
appada.. nm x universal
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AI-generated Summary ✨
Comments indicate mixed reactions to the Proton Suprima name, with some critics feeling it’s an awkward or uninspired choice, referencing language and cultural translations, and humorously comparing it to food or other funny terms. Others believe the focus should be on the car’s quality, performance, and features rather than the name. Several comments suggest maintaining familiar names like Perdana for continuity and legacy. There’s also discussion about branding strategies, with some supporting the move to more international-sounding names appearing familiar, like Suprima, while others think Proton should stick to traditional Malaysian names. Overall, the sentiment reflects skepticism about the name choice, with a general consensus that quality and innovation matter more than the branding or naming.