eco challenge 2013

Yesterday saw the launch of the fifth edition of the Perodua Eco-Challenge, and for 2013 a total of 10 institutions of higher learning will be taking part. The challenge this year involves redesigning a Perodua Myvi into a totally different look, by December.

The institutions taking part in this year’s Eco-Challenge are Universiti Selangor, Universiti Teknology Petronas, Universiti Teknikal Malaysia Melaka, Universiti Malaysia Pahang, Universiti Teknologi MARA, Universiti Teknologi Malaysia, Universiti Malaysia Perlis (NEW), Universiti Kebangsaan Malaysia, Universiti Tenaga Nasional (UNITEN) and Politeknik Ungku Omar.

Perodua president and CEO Datuk Aminar Rashid Salleh said that the participating teams will not only have to make the car more fuel efficient, but also have to improve on its design to suit the needs and lifestyle of the Malaysian public.

A new ‘Styling’ category has been added and will be an integral part of the challenge, with each team having to make its car marketable in terms of both look and design. Other categories for this year’s Eco-Challenge include ‘Long Distance’, ‘Engineering’, ‘Time Attack’, ‘Marketing Challenge’ and ‘The Overall Champion’ category.

“To make things even more interesting, each team must have the Perodua name in their finished product; such as the Perodua Dreadnaught or the Perodua Flash – for example,” Aminar said.

He added that in conjunction with celebrating the company’s 20th anniversary this year, Perodua will be increasing the total prize money by 23% to RM127,000 from the RM103,000 offered for last year’s challenge. On the whole, the company has spent some RM6 million for the eco-challenge programme since it began in 2009.

Read our coverage on the 2012, 2011 and 2010 editions of the Perodua Eco-Challenge for the list of past winners.