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The registration and qualifying period for Volkswagen Malaysia’s Think Blue. – National Challenge 2013 is underway! We recently paid a visit to the Bangsar showroom on Jalan Maarof, where we had the chance to meet the first hopefuls to register their participation in that outlet and learn more about the challenge as well as its underlying message.

To start off, they were given a brief pep talk on the basis of the “Think Blue.” philosophy, Volkswagen’s fuel-saving technologies and the importance of sustainability and environmental responsibility in daily life. Through the challenge, Volkswagen aims to demonstrate to participants how much of an impact driving behaviour has on fuel economy and CO2 emissions.

“The Think Blue. message is really good, and it’s very simple to participate,” said accounting and finance student Sandra, who learnt of the challenge through a friend.

Regarding the “Think Blue.” philosophy, she said: “It is definitely something that I will pick up in the future, especially once I own my own car or when I get into the working world.” The 22-year old cited the “money-can’t-buy” opportunity to travel to Germany as one of the biggest draws for her.

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“It’s all about doing our part in being eco-friendly, and this comes hand-in-hand with the hardware as well as the mindset,” said Shah, whose interest was piqued by Volkswagen’s “Think Blue.” banners. After reading it up on the web, he decided to pop down to the showroom to register, as it was near his office.

Does he think he can rise up to the challenge? “Winning is one thing,” said the 25-year old, who works in research. “But getting to know more about “Think Blue.” and efficient driving is a learning experience for me.”

Apart from the opportunity to register for the Think Blue. – National Challenge 2013, showroom visitors can also pick up a “Think Blue.” booklet that presents fuel-saving tips in an attractive and easy-to-read format. They are also invited to test drive and experience Volkswagen Malaysia’s vehicle line-up for themselves.

Learn more about the Think Blue. – National Challenge 2013 and how you could stand a chance to be Malaysia’s most fuel-efficient driver here, or go to thinkblue.volkswagen.com.my for more information.